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ZoomInfo Use of Persons’ Identities to Promote Services Illinois Class Action

Do commercial entities have the right to use your private information or identity to sell their products or services, without your knowledge or consent? States have passed laws that say no, but this class action alleges that ZoomInfo Technologies, LLC does exactly that. This class action is brought against ZoomInfo under the Ilinois Right of Publicity Act (IRPA).

The class for this action is all Illinois residents whose identities were displayed on the Marketing Page.

ZoomInfo sells access to its database, which includes personal information about a large number of people. To promote its services, it suggests that potential customers perform a sample search for free, by entering a person’s first and last name.

The sample search produces identifying information about the person, such as their location, work history, job title, and partial phone number or e-mail address. They are then informed that they can access even more information if they pay for a ZoomInfo membership.

The complaint points out that this free search using a real person’s information does two things. First, it shows potential customers that ZoomInfo’s database contains that specific individual, and promises more information with a paid membership. Second, it offers the potential customer a paid membership.

“In other words,” the complaint alleges, “ZoomInfo does not offer to sell information about the individuals searched on its website, but rather, uses their identities to sell a membership to its paid service.”

The complaint quotes IRPA as saying a “person may not use an individual’s identity for commercial purposes during the individual’s lifetime without having obtained previous written consent from the appropriate person.”

The complaint adds, “Unsurprisingly, the people appearing in these [ZoomInfo] advertisements never provided ZoomInfo with their consent (written or otherwise) to use their identities for any reason, let alone for marketing purposes.”

It thus claims that ZoomInfo violates IRPA by “using Illinois’s full names in its advertisements without their consent and for its own commercial gain…”

The complaint shows screenshots of the name and information of the plaintiff in this case, Jennifer Leving, on the ZoomInfo website, the information produced for her, and the offer of a paid membership. Leving discovered that ZoomInfo was soliciting people to buy its memberships by making available information about her, including her full name, employer, job title, names of colleagues, and portions of her contact information.

She says she never gave ZoomInfo her written consent (or consent of any kind) to use any part of her identity for commercial purposes, including for the promotion of its services.

Article Type: Lawsuit
Topic: Privacy

Most Recent Case Event

ZoomInfo Use of Persons’ Identities to Promote Services Illinois Complaint

April 15, 2021

Do commercial entities have the right to use your private information or identity to sell their products or services, without your knowledge or consent? States have passed laws that say no, but this class action alleges that ZoomInfo Technologies, LLC does exactly that. This class action is brought against ZoomInfo under the Ilinois Right of Publicity Act (IRPA).

ZoomInfo Use of Persons’ Identities to Promote Services Illinois Complaint

Case Event History

ZoomInfo Use of Persons’ Identities to Promote Services Illinois Complaint

April 15, 2021

Do commercial entities have the right to use your private information or identity to sell their products or services, without your knowledge or consent? States have passed laws that say no, but this class action alleges that ZoomInfo Technologies, LLC does exactly that. This class action is brought against ZoomInfo under the Ilinois Right of Publicity Act (IRPA).

ZoomInfo Use of Persons’ Identities to Promote Services Illinois Complaint
Tags: Using Your Private Information Without Consent, Your Privacy