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Zicam “Clinically Proven” Pre-Cold Medicines Class Action

This class action brings suit against Zicam, LLC and its parent company, Matrixx Initiatives, Inc. for certain Zicam homeopathic remedies that are supposed to reduce the duration of the common cold. The complaint alleges that the Zicam products are advertised as being “clinically proven” to shorten colds but do not actually do that.

The National Class for this action is all persons living in the US who bought the products listed below, during the fullest period allowed by law:

  • Zicam® Original RapidMelts®
  • Zicam® Ultra RapidMelts®
  • Zicam® Elderberry Citrus RapidMelts®
  • Zicam® Nasal Swabs
  • Zicam® Nasal Spray
  • Zicam® Wild Cherry Lozenges
  • Zicam® Oral Mist

A Multi-State Class and a California Class have also been defined.

The complaint says that the Zicam products “are categorically labeled as ‘The Pre-Cold Medicine’ and the front of the Products’ packaging and labels uniformly direct consumers to ‘take at the first sign of a cold.’”

Except for the Nasal Swabs and Nasal Spray, they contain active ingredients zincum aceticum and zincum gluconicum. The purpose of these ingredients is supposedly “reduc[ing] [the] duration and severity of the common cold[,]” according to the Zicam website.

The complaint alleges that the packaging, labeling, and advertising of the products claim the products have been “clinically proven to shorten colds[.]”

But the complaint alleges that the products “have never been clinically tested to determine whether they impact the duration of the common cold, and that there is no scientific support for the Claim that the Zicam Products are ‘clinically proven to shorted colds.’”

Why then does Zicam make the claim? The complaint alleges that the claim is based on a single study done by Dr. Michelle Science, MD and others which did not test the Zicam products.

Instead, it studied the use of zinc to treat the common cold in general and was not absolute in its conclusions. The complaint quotes it as having concluded that “[t]he moderate quality of evidence suggested that orally administered zinc reduced the duration of symptoms of the common cold. However, the evidence of benefit was limited to adults, and even in this patient group, uncertainty remained about its clinical benefit.”

The complaint takes particular issue with the Nasal Swabs and Nasal Spray: “Neither product has included zinc as an ingredient since [the companies] recalled and reformulated both products in response to the Food and Drug Administration’s (‘FDA’) June 2009 warning letter, which was prompted by hundreds of consumers having their sense of smell damaged by certain Zicam products.”

Yet both products are still labeled as “clinically proven to shorten colds[,]” a claim the complaint alleges is based on the zinc study, even though neither product contains zinc.

The complaint thus alleges that the companies have used “deceptive labeling and marketing tactics” to sell this line of products.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Zicam “Clinically Proven” Pre-Cold Medicines Complaint

April 9, 2021

This class action brings suit against Zicam, LLC and its parent company, Matrixx Initiatives, Inc. for certain Zicam homeopathic remedies that are supposed to reduce the duration of the common cold. The complaint alleges that the Zicam products are advertised as being “clinically proven” to shorten colds but do not actually do that.

Zicam “Clinically Proven” Pre-Cold Medicines Complaint

Case Event History

Zicam “Clinically Proven” Pre-Cold Medicines Complaint

April 9, 2021

This class action brings suit against Zicam, LLC and its parent company, Matrixx Initiatives, Inc. for certain Zicam homeopathic remedies that are supposed to reduce the duration of the common cold. The complaint alleges that the Zicam products are advertised as being “clinically proven” to shorten colds but do not actually do that.

Zicam “Clinically Proven” Pre-Cold Medicines Complaint
Tags: Deceptive Advertising, Overstating Clinical Trial Results, deceptive