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YOLO Colorhouse Paints No VOCs, HAPs-Free Claims FTC Action

This action by the Federal Trade Commission (FTC) alleges that YOLO Colorhouse makes claims about the safety of its paints in its advertising and promotional materials that are unsubstantiated by testing or scientific research. 

Some samples of these claims are reproduced in the complaint. For example, one statement says, “Our products have NO VOCs, NO toxic fumes/HAPs-free, NO reproductive toxins, and NO chemical solvents or other stinky stuff.” On some of the company’s website material, beside the statement “NO reproductive toxins,” there is a symbol of a baby carriage, implying that the material is safe for pregnant women and babies.

The complaint also refers to a video entitled “Paint for the People and the Planet” that shows a number of people, including a toddler, painting together and even painting on each other.

According to the complaint, the company has made the following claims in its advertising and promotional materials:

  • Colorhouse paints are VOC-free;
  • Colorhouse paints are VOC-free during or directly after application;
  • Colorhouse paints will not emit any chemical or substance, including VOCs, that harms consumers, including sensitive groups such as children; and
  • Colorhouse paints will not emit any chemical or substance, including VOCs, during or directly after application, that harms consumers, including sensitive groups such as children.

The FTC alleges that the company makes these claims without any testing or scientific research that supports them.

A consent order subsequently issued by the FTC defines terms such as “VOC,” “emission,” and “trace level” and orders that the company cannot make claims about such matters as VOC levels, emissions, odors, health benefits, or environmental benefits of the products unless it has “competent and reliable scientific evidence that is sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields … to substantiate that the representation is true.”

The consent order further requires the company to maintain extensive records of all products sold, consumer complaints about the products, advertising and marketing materials, materials relied upon for any claims made, and materials that may contradict claims.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

YOLO Colorhouse Paints No VOCs, HAPs-Free Claims FTC Complaint

This action by the Federal Trade Commission (FTC) alleges that YOLO Colorhouse makes claims about the safety of its paints in its advertising and promotional materials that are unsubstantiated by testing or scientific research. For example, one company statement says, “Our products have NO VOCs, NO toxic fumes/HAPs-free, NO reproductive toxins, and NO chemical solvents or other stinky stuff.” On some of the company’s website material, beside the statement “NO reproductive toxins,” there is a symbol of a baby carriage, implying that the material is safe for pregnant women and babies. 

1623082_yoho_colorhouse_complaint.pdf

Case Event History

YOLO Colorhouse Paints No VOCs, HAPs-Free Claims FTC Complaint

This action by the Federal Trade Commission (FTC) alleges that YOLO Colorhouse makes claims about the safety of its paints in its advertising and promotional materials that are unsubstantiated by testing or scientific research. For example, one company statement says, “Our products have NO VOCs, NO toxic fumes/HAPs-free, NO reproductive toxins, and NO chemical solvents or other stinky stuff.” On some of the company’s website material, beside the statement “NO reproductive toxins,” there is a symbol of a baby carriage, implying that the material is safe for pregnant women and babies. 

1623082_yoho_colorhouse_complaint.pdf

YOLO Colorhouse Paints No VOCs, HAPs-Free Claims FTC Consent Order

The consent order issued by the FTC defines terms such as “VOC,” “emission,” and “trace level” and orders that the company cannot make claims about such matters as VOC levels, emissions, odors, health benefits, or environmental benefits of the products unless it has “competent and reliable scientific evidence that is sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields … to substantiate that the representation is true.”

It further requires the company to maintain extensive records of all products sold, consumer complaints about the products, advertising and marketing materials, materials relied upon for any claims made, and materials that may contradict claims.

yoho_colorhouse_consentorder.pdf
Tags: Claims Unsupported By Scientific Evidence, Paint, Safe Items Not Really Safe, Your Home