WEN Conditioner Hair Loss Class Action Lawsuit

On July 31, 2014, a class action suit was filed against Guthy-Renker, the maker of WEN Cleansing Conditioner, claiming the product causes significant hair loss. Amy Friedman filed the lawsuit on behalf of herself and the class members similarly situated. The complaint contends that an inherent defect or the manufacturing design of WEN Conditioner causes its users to lose considerable amounts of their hair with no warning that this is a possible outcome of applying the product to their scalp. In fact, WEN Conditioner is marketed using such slogans as, “WEN is gentle enough to use every day,” and, “You can never use too much! The more you use, the better the results.”

 

Guthy-Renker is a Santa-Monica, CA-based direct-response marketing company. They sell their products through infomercials, direct mail, TV ads, telemarketing, and the Internet. The class action suit filed against Guthy-Renker alleges that the company was not only selling a defective product, but that the company was aware of the problems with WEN Conditioner for a long period of time, and concealed its true damaging nature.

 

WEN Conditioner comes in several variations, such as Sweet Almond Mint, Lavender, Pomegranate, and Summer Honey Peach. The lawsuit contends that once hair loss tied to the use of WEN Conditioner begins, it can continue for weeks before subsiding. Consumers have reported losing a quarter to a third—or more—of their hair after using the product. Thus, the consumers are then compelled to spend money on costly remedies to regain hair and hide the damages from using WEN. The class action suit alleges that Guthy-Renker has known or should have known about consumer complaints regarding hair loss due to WEN Conditioner for a time period of four years or more. Not only did Guthy-Renker fail to warn consumers of the damaging effects of WEN, the company actively concealed evidence by blocking and/or erasing customer complaints from the WEN Facebook page. Instead, consumers were led to believe WEN Cleansing Conditioner was safe and a quality far different than promised. The plaintiff and class members contend that had they been aware of the damaging nature of WEN, they would not have bought it.

 

The plaintiff and class members are seeking compensation for injuries and economic damages.

 

Article Type: Lawsuit
Topic: Consumer
Tags: Deceptive Advertising, Defective Product