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Tostitos “Hint of Lime” Tortilla Chips Contain Little Lime Illinois Class Action

Consumers these days prefer flavored with real food ingredients, rather than from added chemical extracts, claims the complaint for this class action. Its subject is Tostitos Corn Chips with a “Hint of Lime,” from Frito-Lay North America, Inc., and it alleges that the corn chip product is misleadingly marketed and labeled because it does not get its flavor mostly from lime juice or lime oil but primarily from “flavor compounds which imitate the taste provided by limes.”

The class for this action is those who live in Illinois and who bought the product during the applicable statutes of limitations.

The second page of the complaint shows an image of the bag of Tostitos Hint of Lime Corn Chips. Prominent on the front are the words “Hint of Lime”, a transparent outline of a lime slice with juice drops, and yellow-green colors. In a smaller font are the words, “Here’s Another Hint—Squeeze in More Flavor with Some Salsa.” The complaint alleges, “The representations mislead consumers as to the relative amount and quantity of lime ingredient[s].”

According to the complaint, even the “statement ‘Squeeze in More Flavor’ gives the impression that the Product contains squeezed lime ingredients…”

Only in a small, thin font at the bottom corner of the bag are the words “Flavored Tortilla Chips.” The complaint claims, “This flavor designation is not visible to consumers when viewing the bag of chips, because the weight of its contents causes it to crumple over slightly at the bottom.” Even so, the complaint alleges that this is not enough for consumers to understand that the chips do not contain a hint of lime.

The ingredient panel for the chips, reproduced in the complaint, does not show any ingredients from real limes. It identifies only “Natural Flavors.” The complaint alleges, “‘Natural Flavors’ is the term used where a mix of extractives and essences from various fruits, along with additives and solvents, are combined in a laboratory.”

“According to flavor expert Bob Holmes,” the complaint alleges, “if a product provided ‘all the flavor depth’ of a lime, the label would state, ‘lime juice’ instead of ‘Natural Flavors.’”

The “natural flavors” cited on the ingredient panel are less expensive than real limes and are missing not only their depth of flavor but also their nutritive value, including vitamin C and polyphenol antioxidants.

The complaint alleges, “Consumers’ preference is for foods which get their taste from food ingredients instead of added flavor, because this is perceived [as], and is, more natural, less processed and not exposed to additives or solvents that are used in making ‘natural flavors.’”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Tostitos “Hint of Lime” Tortilla Chips Contain Little Lime Illinois Complaint

May 11, 2021

Consumers these days prefer flavored with real food ingredients, rather than from added chemical extracts, claims the complaint for this class action. Its subject is Tostitos Corn Chips with a “Hint of Lime,” from Frito-Lay North America, Inc., and it alleges that the corn chip product is misleadingly marketed and labeled because it does not get its flavor mostly from lime juice or lime oil but primarily from “flavor compounds which imitate the taste provided by limes.”

Tostitos “Hint of Lime” Tortilla Chips Contain Little Lime Illinois Complaint

Case Event History

Tostitos “Hint of Lime” Tortilla Chips Contain Little Lime Illinois Complaint

May 11, 2021

Consumers these days prefer flavored with real food ingredients, rather than from added chemical extracts, claims the complaint for this class action. Its subject is Tostitos Corn Chips with a “Hint of Lime,” from Frito-Lay North America, Inc., and it alleges that the corn chip product is misleadingly marketed and labeled because it does not get its flavor mostly from lime juice or lime oil but primarily from “flavor compounds which imitate the taste provided by limes.”

Tostitos “Hint of Lime” Tortilla Chips Contain Little Lime Illinois Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels