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Tostitos “Hint of Lime” Corn Chips Lime Content California Class Action

Tostitos corn chips come in a number of varieties, including Hint of Lime. The complaint for this class action alleges that the name of the product and other representations on the front of the package lead consumers to believe that the product contains some amount of actual lime, when the ingredient panel indicates it either contains a negligible amount or gets its flavor from non-lime ingredients.

The class for this action is all persons who bought Tostitos Hint of Lime Corn Chips for personal or household use, since June 24, 2015, who live in California.

The Hint of Lime corn chips contain a number of representations of limes. The front of the bag shows not only the name of the flavor, but a transparent outline of a lime wedge with several drops meant to indicate lime juice, and a green and yellow color scheme. The complaint alleges that the maker has misled consumers about the amount and quality of lime ingredients.

At a corner of the bag, in a small, thin font, are the words “Flavored Tortilla Chips,” which the complaint calls the product’s statement of identity. The words are not very visible, the complaint claims, not only because they’re small but because the weight of the chips causes the bag to crumple over, hiding the words underneath. Even then, the complaint claims, this does not tell consumers that the product does not contain a Hint of Lime. The complaint defines a “hint” as “a slight but appreciable amount.”

The complaint alleges, “Federal and state regulations require that where a food has a ‘characterizing’ flavor, it is required to be disclosed so consumers are not misled as to the source of that flavor.” It claims that the word “Flavored” “is an implicit admission that the Product does not contain a ‘Hint of Lime,’ but a de minimis amount of lime.”

The complaint asserts, “If the Product obtained its characterizing lime flavor only from its characterizing ingredient of limes, it would say ‘Lime Tortilla Chips.’” According to the complaint, “the word ‘flavored’ is a ‘tell’ that the Product contains at most[] an amount of lime ‘insufficient to independently characterize the food.’”

What does the ingredient panel say? No lime is listed, only “Natural Flavors.” The complaint alleges, “‘Natural Flavors’ is the term used where a mix of extractives and essences from various fruits, along with additives and solvents, are combined in a laboratory.” If lime juice or lime oil were present, the complaint alleges, it would be a separately-listed ingredient.

Article Type: Lawsuit
Topic: Consumer, News

Most Recent Case Event

Tostitos “Hint of Lime” Corn Chips Lime Content California Complaint

July 24, 2021

Tostitos corn chips come in a number of varieties, including Hint of Lime. The complaint for this class action alleges that the name of the product and other representations on the front of the package lead consumers to believe that the product contains some amount of actual lime, when the ingredient panel indicates it either contains a negligible amount or gets its flavor from non-lime ingredients.

Tostitos “Hint of Lime” Corn Chips Lime Content California Complaint

Case Event History

Tostitos “Hint of Lime” Corn Chips Lime Content California Complaint

July 24, 2021

Tostitos corn chips come in a number of varieties, including Hint of Lime. The complaint for this class action alleges that the name of the product and other representations on the front of the package lead consumers to believe that the product contains some amount of actual lime, when the ingredient panel indicates it either contains a negligible amount or gets its flavor from non-lime ingredients.

Tostitos “Hint of Lime” Corn Chips Lime Content California Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels