Taste Nirvana Coconut Water Investigation

Taste Nirvana advertises its “premium” coconuts, “[g]rowing bigger and swe[e]ter than anywhere else in the world,” as well as the “authenticity” of a business run by multiple generations of a family in Thailand. The company’s website says, “Coconut water is very hydrating and contains low calories, no fat, high potassium, and tons of electrolytes.”

Really? Tons?

We’re not entirely sure about the claims being made for coconut water. Are companies being completely honest about the ingredients and the health benefits of this drink? We’re investigating their claims.

Taste Nirvana makes a number of varieties of coconut water, in different containers and sizes, including these:

  • Tetrapak Premium Coconut Water
  • Tall Can Premium Coconut Water
  • Small Can Premium Coconut Water
  • Glass Bottle Premium Coconut Water
  • Big Bottle Premium Coconut Water
  • Huge Bottle Premium Coconut Water
  • Coco Pulp with Tender Coconut Bits
  • Coco Pulp with Tender Coconut Bits
  • Coconut Water with Probiotic
  • HPP Cold Pressed Coconut Water
  • Cold Pressed Pasteurized Roasted Coconut Water
  • Roasted Coconut Water
  • Aloe Coco Can with Refreshing Aloe Vera
  • Aloe Coco Bottle with Refreshing Aloe Vera

The company says, “We use a process called ‘Steam Sterilization’ which is approved by the FDA. It is a combination of heat and pressure, which eliminates bacteria[] within the Coconut Water.”

Taste Nirvana touts its quality and social consciousness. The province in which it’s located, Nakhon Pathom, “is renown[ed] in Thailand for producing the most fragrantly sweet coconuts … and is agriculturally developed with more modern quality farming practices that ensure human workers are properly compensated for their work.” In particular, “Taste Nirvana & our province’s farming partners do not use monkeys or children to harvest coconuts.”

Coconut water has a reputation as a good rehydrating sports drink, since it contains a lot of potassium plus sodium and manganese. It contains no fat, and normally contains less sugar and fewer calories than most fruit juices. However, if coconut water is mixed with fruit juices, fruit pulp, or other substances, the added ingredients may negate some of the quick-hydration and other claims made for coconut water.

Many of the claims originally made for coconut water have been proved false or have not been verified. The Food and Drug Administration (FDA) has warned companies not to make disease-related claims for coconut water, such as that it is antiviral, regulates blood glucose levels, or can cure illnesses. Previous class actions have taken on some other excessive claims, such as that coconut water is “super-hydrating,” “nutrient-packed,” or “mega-electrolyte.”

Are the producers of coconut water telling the whole truth about ingredients, nutritional content, and health benefits of their products, whether straight-up or flavored? We’d like to find out.

Have you bought any of the Taste Nirvana coconut waters? If you’d like to hear about the results of this investigation, fill out the form on this page.

Article Type: Investigation
Topic: Consumer
No case events.
Tags: Deceptive Advertising, Deceptive Labels, Deceptive Misrepresentation