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Target Heyday Charging Cable Breaks Quickly Class Action

The Heyday Charging Cable is made to sell in Target stores, says the complaint for this class action. It is intended to be used for charging cell phones, but the complaint alleges that the materials it’s made from are substandard or inferior and result in the cable breaking and no longer serving its purpose in as little as a week after it is purchased.

The class for this action is all persons in the US who bought the product. A New York Subclass has also been defined, for those who bought the product in New York.

According to the complaint, the shoddy materials result in the cable becoming useless in “approximately one week of normal use; this is caused by the plug breaking off the cable, the plug overheating and becoming unusable, and/or the wires inside the cable breaking.”

The Heyday Charging Cable’s packaging claims that the cable has “high charging speed” and is made for the iPhone or iPad.

Both plaintiffs in this case bought the product at a Target store, but claim that it malfunctioned after a mere week of use. The complaint quotes other reviews on the product page at Target’s website:

  • “I’ve purchased two of these … and neither lasted more than a couple of weeks. I’m very careful with my cables so as not to bend them and break the wires near the port. … The $5 cables from the bargain section last longer.”
  • “…Last night I tried to plug it in and the part that plugs into the phone came off. No pushing. Just broke off when I tried to charge my phone.”
  • “It just started on fire. I smelled something burning and it was smoking, red spark, I burned [m]y thumb. Very scary.”

Consumers have also filed complaints with the Consumer Product Safety Commission (CPSC). The complaint also quotes two of these:

  • “I used the [H]eyday usb cord… It gave me a 2nd degree burn on my leg.”
  • “[W]hile sitting in the passenger seat of my vehicle, the phone charger I had plugged into my husband’s cell phone started smoking and burning. I immediately pulled the phone charger from the phone and unplugged it from the car, but it had already melted both the charger and the charge port on the phone.”

The complaint alleges, “Per federal regulations, all safety reports that are submitted online through the CPSC website are sent directly to the product’s manufacturer and retailers.” It claims that the safety complaints above were sent to Target, and that Target received a total of eight complaints about the Heyday Charging Cable through the CPSC.

The complaint alleges fraudulent omission, breach of implied warranty, and violations of state consumer protection laws, among other things.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Target Heyday Charging Cable Breaks Quickly Complaint

July 9, 2021

The Heyday Charging Cable is made to sell in Target stores, says the complaint for this class action. It is intended to be used for charging cell phones, but the complaint alleges that the materials it’s made from are substandard or inferior and result in the cable breaking and no longer serving its purpose in as little as a week after it is purchased.

Target Heyday Charging Cable Breaks Quickly Complaint

Case Event History

Target Heyday Charging Cable Breaks Quickly Complaint

July 9, 2021

The Heyday Charging Cable is made to sell in Target stores, says the complaint for this class action. It is intended to be used for charging cell phones, but the complaint alleges that the materials it’s made from are substandard or inferior and result in the cable breaking and no longer serving its purpose in as little as a week after it is purchased.

Target Heyday Charging Cable Breaks Quickly Complaint
Tags: Breach of Implied Warranty, Defective Product, Fraudulent Omission, Unjust Enrichment