Untrue Product Claims
Walmart “Maximum Strength” Lidocaine Products Class Action
Walmart, Inc. offers pain relief products under its Equate brand, including Equate Maximum Strength Lidocaine Pain Relieving Patch and Equate Maximum Strength Pain Relief Cream. But the complaint for this class action alleges that the products do not in fact offer the maximum strength of lidocaine available in over-the-counter products. Read more
Coppertone Mineral-Based Sunscreen Settlement
Bayer HealthCare, LLC and Beiersdorf, Inc. are settling a class action alleging that they falsely advertised, marketed, and labeled Coppertone sunscreen products as being “Mineral-Based” even though the products contained chemical active ingredients. The complaint alleged that the claims that the sunscreens were mineral based were false, misleading, and deceptive and violated state consumer protection Read more
Hormel Black Label Center Cut Bacon “25% Less Fat” California Class Action
This complaint brings suit against Hormel Food Sales, LLC and Hormel Foods, LLC, about the nutritional claim it makes for its Hormel Black Label Center Cut Bacon. The company advertises the Center Cut Bacon as having 25% less fat than its “regular” bacon. The complaint alleges that this is not true and that the primary Read more
Aspercreme Lidocaine Patches Misleading Claims Illinois Class Action
The Food and Drug Administration (FDA) regulates the claims that drug companies are permitted to make for over-the-counter products. The complaint for this class action alleges that Sanofi US Corporation makes excessive claims on the packaging and labeling of its Aspercreme external analgesic patches, which use the active ingredient lidocaine at a concentration of 4%. Read more
Crest, Oral-B “Gum & Enamel Repair” Toothpaste Missouri Class Action
The Proctor & Gamble Company (P&G) owns both the Crest and Oral-B brands. Each brand offers a Gum & Enamel Repair toothpaste. The complaint alleges that the labeling of these products are false and misleading, because, it says, “while toothpaste may help control, reduce, or prevent gingivitis, it cannot repair gums[.]” The complaint claims that Read more
Candles and Foggers Pest Control Settlement
United Industries Corporation is settling a class action alleging that it deceptively presented the effectiveness of certain of its pest control products, including citronella candles and total release foggers. Read more
Simple Green “Non-Toxic” Cleaning Products Settlement
Sunshine Makers, Inc. is spending more than $4 million to settle two class actions concerning cleaning products it represented as being “non-toxic.” The complaints alleged that the company violated consumer protection laws because the products presented risks of harm to people, animals, and the environment. Read more
Post Foods Cereal Claims Settlement
Post Foods, LLC is settling a class action alleging that it violated labeling laws with some of its breakfast cereal labels by making claims that made the products seem healthy. The complaint alleged the cereals were in fact not healthy because they contained added sugar. Read more
Dove Deep Moisture Bodywash Microbiome and “Natural” Claims Illinois Class Action
Unilever United States, Inc. touts its Dove brand Deep Moisture Bodywash as containing “skin-natural nourishers” and being “microbiome gentle,” among other things. But does it really do anything for the skin’s microbiome? The complaint for this class action says it does not, and that it also cannot be called “natural.” Read more
Tom’s of Maine Charcoal Toothpastes Misleading Claims Class Action
Tom’s of Maine, Inc. originated as a brand of supposedly “natural” personal care products, such as toothpaste, soap, and deodorant. The complaint for this class action brings suit against the company for deceptive marketing and misleading claims and omissions, in connection with the sale of toothpastes with activated charcoal. Read more
