“Pure” Product Contains Other Substances

Coppertone “Pure & Simple” Suntan Lotion Ingredients Class Action

Coppertone Pure & Simple suntan lotion is made by Beiersdorf, Inc. and is promoted with words suggesting natural ingredients. But the complaint for this class action alleges that the product contains many ingredients that “are neither pure nor simple, because they are made by mixing with other substances and materials and significantly modified from their  Read more

Gillette “Pure” Shave Cream with Aloe Class Action

Sales of products with “pure” ingredients, and containing a high proportion of such ingredients are growing much faster than sales of products that cannot make these claims. The complaint for this class action alleges that a Procter & Gamble product, Gillette Pure shave cream with aloe, is deceptively advertised and does not meet consumers’ understanding  Read more

Best Naturals Pure Antarctic “Krill” Supplement Class Action

The complaint for this class action states right up front, “This is a [straightforward] case of adulteration, deception, and fraud.” It brings suit against Best Nutritionals, LLC, alleging that its Best Naturals Pure Antarctic Krill dietary supplement is adulterated and does not contain real krill.  Read more

Naked Juice “Pure” Coconut Water with Flavors Class Action

If a product is labeled “pure,” can it contain other, unrelated ingredients? The complaint for this class action alleges that Naked Juice Co. of Glendora, Inc. deceives consumers when it labels a product as being “Pure Coconut Water” (in large, prominent letters) but also adds “With Other Natural Flavors” (in small letters, at the bottom  Read more