False Reference Pricing

Old Navy False Reference Prices Settlement

A settlement has been reached in four combined class actions against Old Navy, LLC, Old Navy Apparel, LLC, Old Navy Holdings, LLC, GPS Services, LLC, and The Gap, Inc. The complaints alleged that the companies advertised false or misleading reference prices, that is, the allegedly “original” prices before items were placed on sale. According to  Read more

HP Website Computer Equipment False Reference Pricing Class Action

Sometimes companies advertise fake “sales” of their merchandise, displaying a false “original” price and a much lower “sale” price, when the merchandise was hardly ever, or never, sold at the “original” price. The complaint for this class action alleges that HP, Inc. engages in this kind of false reference pricing at its website, HP.com.  Read more