False Reference Pricing
Lenovo False Discounts Off “Estimated Values” for Computers Class Action
Lenovo Group Limited and Lenovo (United States), Inc. are the largest manufacturer of notebook computers in the world. It sells its machines on a wholesale basis to retailers and also sells directly to consumers on its own retail website, Lenovo.com, including under the names ThinkPad, IdeaPad, Legion, Lenovo, and Chromebook. But the complaint for this Read more
Big Fish Casino False Sale Prices for In-App Purchases Class Action
The gambling app games Big Fish Casino and Jackpot Magic Slots advertise discounts and sales on in-game purchases that this class action claims are illusory. The complaint brings suit against Big Fish Games, Inc., its Vice-President of Growth, and its parent company Aristocrat Leisure Limited, alleging that their sales and discounts are illusory, because they Read more
Pier 1 Imports False “Original” Prices on “Discounted” Goods California Class Action
Consumers love getting a deal on purchases, but not all items presented as “on sale” are genuine bargains. The complaint for this class action alleges that Pier 1 Imports (US), Inc. uses false reference prices to claim that consumers are getting substantial discounts, even though the items were never sold at the “original” prices. Read more
Dress Barn False “Original” Prices on Merchandise California Class Action
The complaint for this class action sues the Dress Barn, Inc., claiming it has engaged in false reference pricing. The complaint explains the offense this way: “False reference pricing occurs when a seller fabricates a false ‘original’ price for a product and then offers that product at a substantially lower price under the guise of Read more
Shutterfly False “Original” Prices, Fake Discounts Class Action
When is a bargain not a bargain? The complaint for this class action alleges that Shutterfly, LLC advertises false “original” reference prices or phantom discounts on some of the customizable merchandise it sells on its e-commerce sites. Read more
Game of Thrones Conquest In-App Fake “Sales” Class Action
The enormously popular mobile app Game of Thrones Conquest (GOTC) is an offering from Warner Bros. Entertainment, Inc. It has earning Warner Bros. millions via in-app purchases players can use to increase their abilities in the game. But the complaint for this class action alleges that the company induces players to buy at times through Read more
Old Navy False Reference Prices Settlement
A settlement has been reached in four combined class actions against Old Navy, LLC, Old Navy Apparel, LLC, Old Navy Holdings, LLC, GPS Services, LLC, and The Gap, Inc. The complaints alleged that the companies advertised false or misleading reference prices, that is, the allegedly “original” prices before items were placed on sale. According to Read more
HP Website Computer Equipment False Reference Pricing Class Action
Sometimes companies advertise fake “sales” of their merchandise, displaying a false “original” price and a much lower “sale” price, when the merchandise was hardly ever, or never, sold at the “original” price. The complaint for this class action alleges that HP, Inc. engages in this kind of false reference pricing at its website, HP.com. Read more
