False Reference Pricing
Old Copper Company False Reference Pricing Class Action
Consumers love bargains. But the complaint for this class action alleges that some companies put false “original” prices on items they sell to make customers imagine they are getting a bargain even when they are not. The complaint brings suit against Old Copper Company, Inc., formerly known as JC Penney Company, Inc., and Penney OpCo, Read more
Franchise Group Website False Reference Pricing Class Action
Franchise Group, Inc. sells things like furniture, mattresses, and appliances on its website, americanfreight.com. But the complaint for this class action alleges that the company uses false reference pricing to make consumers think they are getting a bargain—that is, the complaint alleges that the company invents false “original” prices for goods, making consumers think they Read more
Secretlab False Discounts on Gaming Chairs California Class Action
Secretlab US, Inc. sells gaming chairs and often advertises discounts on these chairs. But the complaint for this class action alleges that the discounts are false, because they are based on fictitious “original” prices, or false reference prices, at which the chairs are seldom or never offered. Read more
Waffle House All-Star Special False Reference Pricing Class Action
Waffle House, Inc. is a restaurant chain known for its fast but freshly-prepared food. The complaint for this class action takes issue with its price for a meal called the All-Star Special, which Waffle House has advertised as costing only $10, with the price “$13.25” displayed beside that with a strikethrough, suggesting that it previously Read more
Nectar Brand False Sales, False Regular Prices Class Action
Nectar Brand, LLC sells mattresses, bedding, and other products connected to sleep. But the complaint for this class action alleges that Nectar advertises false “sales” and “discounts,” sometimes along with a countdown timer that purportedly shows when the sale ends. The complaint shows two such ads, then alleges, “Everything about these advertisements is false[,]” including Read more
Boohoo, PrettyLittleThing, NastyGal California Pricing Settlment
Three retailers—Boohoo/BoohooMAN, PrettyLittleThing, and NastyGal—are settling three California class actions alleging they engaged in false reference pricing. The complaint alleged they advertised artificially inflated “original” prices on their websites, when they had rarely ever sold the goods at these prices, thereby violating false advertising and consumer protection laws and committing fraud. The complaint claimed they Read more
State of Survival False Bargains in In-Game Purchases Class Action
State of Survival (SOS) is a survival strategy mobile-app game with a zombie, post-apocalyptic theme. This class action brings suit against the companies responsible for it, FunPlus International AG and KingsGroup Holdings, alleging that the companies engage in false reference pricing or similar deceptive practices to encourage players to make in-app purchases. Read more
US Polo Association Outlet Stores False Reference Pricing Settlement
US Outlet Stores, LLC, which does business as US Polo Association, is settling a class action alleging it deceptively advertised merchandise by providing false reference prices (or false “original” prices) at its outlet stores in California. The complaint alleged that the false reference prices led customers to believe they were receiving a discount on the Read more
Lenovo False Discounts Off “Estimated Values” for Computers Class Action
Lenovo Group Limited and Lenovo (United States), Inc. are the largest manufacturer of notebook computers in the world. It sells its machines on a wholesale basis to retailers and also sells directly to consumers on its own retail website, Lenovo.com, including under the names ThinkPad, IdeaPad, Legion, Lenovo, and Chromebook. But the complaint for this Read more
Big Fish Casino False Sale Prices for In-App Purchases Class Action
The gambling app games Big Fish Casino and Jackpot Magic Slots advertise discounts and sales on in-game purchases that this class action claims are illusory. The complaint brings suit against Big Fish Games, Inc., its Vice-President of Growth, and its parent company Aristocrat Leisure Limited, alleging that their sales and discounts are illusory, because they Read more
