Deceptive Labels

Wahl “Natural” Dog Shampoo, Deodorant, and Cleaning Wipes Investigation

Wahl makes a variety of good-sounding dog products, including shampoos and conditioners, a “deodorant” against dog odor, and cleaning wipes that are useful for paws and muzzles. Prominently located on the front of each product, about a third of the way down the container, is an attention-getting colored seal with the word “Natural” or “100%  Read more

The Honest Company Sodium Lauryl Sulfate Marketing Settlement

The Honest Company is settling a consolidated group of class actions that allege that Honest violated laws against deceptive advertising when it advertised its multi-surface cleaner, dish soap, and laundry detergent as being “free of sodium lauryl sulfate (SLS). The complaints claim that the products did in fact contain SLS.  Read more

“Organic” Agave Nectar Containing Isomaltose Class Action

American Sugar Refining, Inc. sells its “Organic Agave Nectar” under the brand names Domino, C&H, and Florida Crystals. The complaint for this class action alleges that the products are deceptively labeled, marketed, and advertised, listing the sole ingredient as organic agave nectar and carrying the USDA label for an organic product, while in fact testing  Read more

Costco Kirkland “Healthy” Coconut Oil Settlement

This settlement resolves a class action about Kirkland Signature Organic Virgin Coconut Oil, filed against Costco Wholesale Corp., the seller of the oil, and LODC Group, Ltd., the maker of the oil, claiming that the companies violated law by misleadingly marketing the oil as “healthy.”  Read more

Credo Beauty “Natural” Products Containing Synthetic Ingredients Class Action

Eco-Chic sells products at its Credo Beauty website that it advertises are “natural,” “100% natural,” or “100% plant derived”—but are their ingredients truly what the consumer expects from those word? The complaint for this class action claims they’re not.  Read more

Juice Organics Hair “Repair” Products Deceptive Advertising New York Class Action

Juice Beauty, doing business as Juice Organics, makes a line of shampoo, conditioner, and hair mask products that claim to be “repairing.” According to the complaint for this class action, the products do not in fact repair hair—because hair cannot be repaired. Hair is made of a family of proteins called keratin. While hair follicles  Read more

Blueprint “Raw,” “Fresh,” “Cold Pressed” Juice Class Action

The complaint for this class action argues that labeling of BluePrint Cold Pressed Juice and BluePrint Organic Juice with the words “raw,” “cold pressed juice,” and “manifreshto” is fraudulent and deceptive. However, the complaint alleges that cold pressing is only the first main step in the manufacturing process. In the second step in the manufacturing  Read more

Home Depot Deceptive Labeling of Wood as “Mahogany” Class Action

Home Depot calls itself the “world’s largest home improvement retailer,” and, according to the complaint, it encourages consumers to trust the expertise of the “highly trained staff.” However, the complaint claims that the company’s stores in California sell various dimensions, colors, and forms of lumber which the store calls mahogany, but which are not. Real  Read more

Sony Xperia “Waterproof” Device Settlement

Sony has agreed to settle a class action that alleges that its Xperia devices are not in fact waterproof as advertised. The complaint claims that Sony violated consumer protection statutes by deceptively advertising the Xperia products as waterproof, when they are “not waterproof and are not designed for or capable of ordinary underwater use” and  Read more

Honest Products Deceptive Marketing Settlement

The Honest Company, Inc. has agreed to settle a class action against it alleging that it used deceptive marketing and labels to claim that some of its products are “all natural” or “100% natural” when they are not. The complaint also alleges that the company labeled some of its products with the phrase “no harsh  Read more