Deceptive Labels

Yumions “Onion Snacks” Real Onion Content Multi-State Class Action

Yumions are “crunchy onion snacks,” says the front of the bag, under 7-Eleven, Inc.’s 7-Select brand. But are they truly made from onions? The complaint for this class action alleges that the “onion” representations for the snack food are “false, deceptive, and misleading[.]” Why? Because it gives reasonable consumers [the impression] that the Product contains  Read more

Keebler Fudge Stripes and “Fudge” Content New York Class Action

The Keebler brand has a type of cookies called Fudge Stripes, which are shortbread cookies purportedly covered in fudge. But the complaint for this class action alleges that the references to “fudge” are “false, deceptive misleading, because it does not contain fudge.  Read more

Hoover “Made in USA” Vacuums’ Parts Made in Hong Kong NY Class Action

For some consumers, it’s important to buy products made in the USA. Some companies display a “Made in USA” or “Made in America” sticker or seal to attract those people. But the complaint for this class action alleges that the seal applied to Hoover vacuum cleaners by their maker, Royal Appliance Manufacturing Co., misleads consumers,  Read more

Crest Gum & Enamel Repair Does Not Repair Gums, Says Class Action

Commercials have touted the ability of toothpastes or mouthwashes to help fight something called “gingivitis,” but what does that mean? The Proctor & Gamble Company makes a Crest Gum & Enamel Repair toothpaste that the complaint for this class action says “purports to repair gums and fight gingivitis.” However, the claim to repair gums, the  Read more

Folgers Coffees Promise More Cups Than Delivered Class Action

When consumers buy coffee, the number of ounces in the container may not tell them much about how long it will last. More useful is the number of cups the coffee contents will make, and many coffee companies put this estimated number prominently on the container. The complaint for this class action brings suit against  Read more

TRESemmé Keratin Shampoo Hair Loss and Scalp Irritation Class Action

TRESemmé Keratin Hair Smoothing Shampoo and TRESemmé Keration Smooth Color Shampoo bear on their front labels the words “Keratin Smooth” and “Keratin Smooth Color,” respectively. But this class action brings suit against the companies that make or sell this shampoo, Unilever United States, Inc. and Unilever Home & Personal Care USA, alleging that the shampoo  Read more

Cel MD Cosmetic Products Deceptive Advertising Settlement

Amplify, Ltd. is choosing to settle a class action alleging that it used false, misleading, and deceptive advertising to promote its Cel MD products. The complaint’s allegations concerned hair growth, hair loss prevention, stem cells in the products, skin tightening, and other such claims. The complaint alleged that the advertising violated consumer protection laws and  Read more

Dove Bars “Milk Chocolate” Coating Vegetable Oil Content New York Class Action

Mars Wrigley Confectionary US, LLC makes the well-known Dove ice cream bars—but this class action takes issue with the company’s marketing of this treat. The complaint claims that the portrayal of outer layer as “milk chocolate” is deceptive and misleading because the coating contains vegetable oil—an “ingredient[] consumers do not expect in chocolate[.]”  Read more

Mowi Ducktrap Salmon “Sustainably Sourced” Claims Class Action

What does “sustainably sourced” mean? This class action takes issue with this claim as it appears on labels of smoked salmon products from Mowi ASA, Mowi USA, LLC, and Mowi Ducktrap, LLC. The complaint alleges that the Mowi products are instead “produced using unsustainable industrial farming practices.”  Read more

Flor de Caña Rum Ambiguous “18” on Bottle New York Class Action

This class action brings suit against William Grant & Sons, Inc., a company that imports Flor de Caña rum to the US. Flor de Caña rum is made by Compañia Licorera de Nicaragua. The complaint for this class action points to a prominent “18” on the front label of the rum, directly above the words  Read more