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Pier 1 Imports False “Original” Prices on “Discounted” Goods California Class Action

Consumers love getting a deal on purchases, but not all items presented as “on sale” are genuine bargains. The complaint for this class action alleges that Pier 1 Imports (US), Inc. uses false reference prices to claim that consumers are getting substantial discounts, even though the items were never sold at the “original” prices.  Read more

Pier 1 Imports Store

Dress Barn False “Original” Prices on Merchandise California Class Action

The complaint for this class action sues the Dress Barn, Inc., claiming it has engaged in false reference pricing. The complaint explains the offense this way: “False reference pricing occurs when a seller fabricates a false ‘original’ price for a product and then offers that product at a substantially lower price under the guise of  Read more

DressBarn db Logo

Shutterfly False “Original” Prices, Fake Discounts Class Action

When is a bargain not a bargain? The complaint for this class action alleges that Shutterfly, LLC advertises false “original” reference prices or phantom discounts on some of the customizable merchandise it sells on its e-commerce sites.  Read more

Shutterfly Customized Merchandise

Game of Thrones Conquest In-App Fake “Sales” Class Action

The enormously popular mobile app Game of Thrones Conquest (GOTC) is an offering from Warner Bros. Entertainment, Inc. It has earning Warner Bros. millions via in-app purchases players can use to increase their abilities in the game. But the complaint for this class action alleges that the company induces players to buy at times through  Read more

Graphic from Game of Thrones Conquest

HP Website Computer Equipment False Reference Pricing Class Action

Sometimes companies advertise fake “sales” of their merchandise, displaying a false “original” price and a much lower “sale” price, when the merchandise was hardly ever, or never, sold at the “original” price. The complaint for this class action alleges that HP, Inc. engages in this kind of false reference pricing at its website, HP.com.  Read more

An HP All-in-One Desktop Computer

Udemy Courses False Reference Prices Class Action

When is a bargain not a bargain? When the advertised “Original Price” is fake, the complaint for this class action alleges. It claims that Udemy, Inc. advertises “fictitious ‘original’ prices and corresponding phantom discounts on its e-commerce website, Udemy.com.  Read more

Udemy Name and Array of Implements

Coach Outlets Fake Discount Settlement

This settlement resolves a class action against Coach, Inc. involving false discounts. The complaint alleged that the tags on outlet merchandise, showing a “MFSRP” gave the false impression that the items had previously been sold in regular Coach stores and was of the same quality and workmanship as the goods in the regular stores.  Read more

Coach "Dreamer" Bag

The Children’s Place Fake Discounts Settlement

The Children’s Place, Inc. (TCP) is settling a class action alleging that it engaged in deceptive advertising by advertising discounts that were not real.  Read more

Front of Children's Place Mall Store

General Nutrition Centers Discounts Settlement

General Nutrition Centers, Inc. and GNC Holdings, Inc. are putting aside $6 million to settle a class action alleging that GNC “misrepresented the existence, nature, and amount of price discounts on products for sale on its website, www.GNC.com…” The complaint alleges that the companies violated state consumer protection laws and common law.   Read more

Gap, Banana Republic Outlet False Reference Pricing Settlement

A group of popular clothing companies—The Gap, Inc., Gap (Apparel), LLC, Gap International Sales, Inc., Banana Republic, LLC, and Banana Republic (Apparel), LLC—are settling a class action on the issue of false reference pricing. False reference pricing occurs when companies offer “discounts” from a price they never charged for the merchandise, or when they place  Read more