All Natural Claims

Wahlburgers Pickles Contain Preservative Sodium Benzoate Class Action

Wahlburgers pickles are a product of two companies, the complaint for this class action alleges: Arkk Food Company, which it says controls the recipe for and distribution of the pickles, and Wahlburgers I, LLC which it says owns the Wahlburgers trademark and licenses it to Arkk. The complaint alleges that the companies advertise the pickles  Read more

Tom’s of Maine “Natural” Toothpastes Contain Synthetics Class Action

Tom’s of Maine, Inc. has a reputation for providing consumers with natural personal care products. At issue in this case are toothpastes made by Tom’s, which are labeled as “natural,” but which the complaint for this class action alleges contain synthetic ingredients.  Read more

Schmidt’s “Natural” Deodorant Sticks Contain Jojoba Esters Class Action

Unilever United States, Inc. and Schmidt’s Deodorant Company, LLC are the companies responsible for a line of Schmidt’s deodorant sticks that they advertise as being “Natural Deodorant.” However, the complaint alleges that the deodorants in fact contain the artificial ingredient Jojoba Esters.  Read more

Fanta “100% Natural Flavors” Piña Colada Contains Synthetic Flavor Class Action

The Coca-Cola Company makes a piña colada-flavored soft drink under its Fanta brand that the front label states contains “100% Natural Flavors.” But the complaint for this class action alleges that this claim is “false, deceptive, and misleading” because the drink contains DL-malic acid, a synthetic ingredient that provides the flavors of pineapple and coconut  Read more

Simply Tropical Juice Drink Contains PFAS Class Action

The Simply Orange Juice Company and its parent, the Coca-Cola Company, are the defendants in this class action about Simply Tropical juice drink. The complaint alleges that the drink, which is marketed as “All Natural,” actually contains per- and polyfluoralkyl substances (PFAS), synthetic chemicals which accumulate in the body and which have been associated with  Read more

CVS Health “Fluoride Free,” “Antiplaque,” “Natural” Toothpaste Class Action

CVS Pharmacy, Inc. offers a CVS Health toothpaste that is “Fluoride Free,” Antiplaque,” and “Certified Natural,” but the complaint for this class action alleges that none of these claims, nor the indication of peppermint on the packaging, are completely true—at least, not as the typical consumer would understand them, it claims.  Read more

Kroger Sparkling Water Drinks Contain Malic Acid Class Action

The Kroger Company makes a number of house-branded sparkling-water drinks in fruit flavors that purport to be “Naturally Flavored.” However, the complaint for this class action alleges that they contain an artificial ingredient, dl-malic acid, that contributes to the flavor and that is not natural.  Read more

Huggies “Natural Care” “Plant-Based Wipes” Claims Class Action

Kimberly Clark Corporation offers Huggies Natural Care baby wipes, which claim on their front labels to be “Plant-based wipes” and to provide “natural care.” The complaint for this class claims these “Challenged Representations” are deceptive, because they give the false impression that the wipes are made exclusively from natural, plant-based, non-synthetic ingredients.  Read more

Nutricost EAA, Pre-Workout Powders Calories and Flavoring Class Action

This class action brings suit against eSupplements, LLC, which does business as Nutricost, for two of its products: its EAA powder and its Pre-Workout powder. The complaint alleges that the products are deceptively labeled because (1) they do not accurately report the number of calories each serving contains, and (2) they claim to be naturally  Read more

Fanta “Naturally Flavored” Dragon Fruit Soda Contains Synthetic Class Action

Consumers are more and more likely to prefer foods and drinks without synthetic ingredients, and companies are more and more likely to offer foods labeled as being “natural.” The complaint for this class action brings suit against the Coca-Cola Company for its Fanta dragon fruit-flavored soda, which is labeled as having “100% Natural Flavors.” The  Read more