Kirkland Optifiber “Natural” Prebiotic Fiber Supplement Class Action

In 2019, the global market for supplements was estimated at more than $80 billion. One product in this market was Costco Wholesale Corporation’s Kirkland Optifiber Natural Prebiotic Fiber Supplement. But is it natural? The complaint for this class action claims that it is not, because it contains wheat dextrin, a synthetic ingredient.  Read more

Optifiber Natural Prebiotic Fiber Supplement

Kraft “Natural” Cheese Contains Milk with Hormones Class Action

Consumers more and more often desire to buy foods that are “natural,” including products from animals that have not been given certain substances in their feed. The complaint for this class action alleges the Kraft Heinz Company has been claiming that some of its dairy products were “natural,” when in fact they were made from  Read more

Bag of Kraft Grated Triple Cheddar Cheese

Pret A Manger “Natural” Products Contain Synthetics Class Action

Consumers these days prefer natural products, with only natural ingredients, and they will pay more for them than for those with synthetic ingredients. The complaint for this class action, however, alleges that Pret A Manager (USA) Limited markets its food products, such as sandwiches and chips, as natural when they are not. The complaint alleges  Read more

Sidewalk Tables in Front of a Pret A Manger Store

Benefiber “100% Natural” Fiber Products Not Natural, Says Class Action

Consumers these days prefer natural ingredients, so manufacturers like to put the words “natural” or “100% natural” prominently on their packaging. In this class action, the complaint alleges that GlaxoSmithKline Consumer Healthcare Holdings (US), LLC uses the term falsely and misleadingly on its Benefiber fiber supplements.  Read more

Benefiber Original 100% Natural Fiber Supplement

Tom’s of Maine “Natural” Toothpaste Contains Synthetics Class Action

Tom’s of Maine’s website claims, “Since 1970, our mission has been to help people live a more natural life.” The complaint for this class action alleges that the company therefore “sells a lifestyle as much as anything else.” Tom’s claims to make and sell natural products, including its “natural” toothpaste; but the complaint alleges that  Read more

Tom's of Maine Three-Pack of "Natural" Toothpaste

Country Farms Farm Fresh Nutrition “Natural” Supplements Class Action

Consumers these days prefer natural products—and are willing to pay more for them. Windmill Health Products markets its Country Farms Farm Fresh Nutrition supplements as being “natural,” but the complaint for this class action alleges that certain of the products actually contain non-natural synthetic ingredients. The complaint claims that the products violate consumer protection laws  Read more

Box of Super Fruit & Veggies Product

Thayers Natural Remedies and Synthetic Ingredients Class Action

The name of the brand is Thayers Natural Remedies. However, the complaint for this class action alleges that most of its “natural” products actually contain “synthetic and abrasive chemical ingredients.” The defendant is the Henry Thayer Company.  Read more

Shikai, Borage Therapy Products “Natural” Claims Class Action

Consumers these days want products with natural ingredients, and they are willing to pay more for them. This has led some companies to make “natural” or “all natural” claims for products that aren’t really true. The complaint for this class action alleges that Trans-India Products Inc., which does business as Shikai Products, represents that its  Read more

Bottle of Borage Therapy Children's Lotion

Purex “Natural Elements” Laundry Detergent Settlement

Henkel Consumer Goods, Inc. has a line of Purex laundry products labeled “Natural Elements.” The company is now settling a class action alleging that that name misled consumer to expect that the products were all natural when in fact they contained synthetic ingredients.  Read more

Wesson Oil “Natural” Claims Settlement

ConAgra Foods, Inc. is settling a class action alleging that it should not have labeled Wesson oil products as “natural” because they contain genetically-modified (GMO) ingredients.  Read more