All Natural Claims

Market Pantry Fruit Punch Liquid Water Enhancer Artificial Flavoring Class Action

Target Corporation offers a “Liquid Water Enhancer” under its Market Pantry brand that purports to be made with natural flavors. However, the complaint for this class action alleges that it contains artificial flavors without properly noting that on the container.  Read more

Mio Peach Mango Liquid Drink Concentrate Artificial Flavoring Class Action

Kraft Heinz Foods Company makes a Mio peach mango liquid drink flavoring concentrate. The complaint alleges that the concentrate purports to be made with natural flavors but contains artificial flavors without properly noting that on the container.  Read more

McCormick Perfect Pinch and Gourmet Seasoning Products Settlement

McCormick & Company, Inc. is settling a class action against it involving its labeling and marketing of certain Perfect Pinch and Gourmet seasoning products. The complaint alleged that the claims that the products were “Natural” or “All Natural” were false or misleading. The products include McCormick Perfect Pinch Fiesta Citrus Seasoning McCormick Perfect Pinch Mexican  Read more

7-Eleven Extra Strength Energy Shots “Natural” Flavor Class Action

7-Eleven, Inc. makes Extra Strength Energy Shots under its own brand, in flavors that include Watermelon Lime, which it claims have “100% Natural Flavors.” However, the complaint for this class action alleges that the drinks contain DL-malic acid, a synthetic substance, as a flavoring component, and they are therefore likely to contain less watermelon or  Read more

Irwin “Naturals” Contain Synthetic Substances New York Class Action

Irwin Naturals claims—in its name and its advertising—that its products are “natural,” says the complaint for this class action. However, the complaint alleges this is false, deceptive, and misleading because Irwin’s products contain synthetic ingredients that are not natural. The counts include breaches of warranties among other things.  Read more

Mowi Ducktrap River of Maine Smoked Atlantic Salmon Settlement

This settlement resolves a class action brought against Mowi USA, LLC, Mowi Ducktrap, LLC, Mowi USA Holding, LLC, and Mowi ASA, concerning Ducktrap River of Maine smoked Atlantic salmon products, including those marketed under Ducktrap River of Maine, Kendall Brook, Spruce Point, Maine Harvest, and Nova Lox brand names. The complaint alleged that the smoked  Read more

National Benefiber Deceptive Advertising Settlement

GSK Consumer Health, Inc. and GlaxoSmithKline Consumer Healthcare Holdings (US), LLC are settling a class action alleging they deceptive marketed two products, Benefiber Original and Benefiber Healthy Shape. The complaint alleges that the products were advertised as “natural” or “100% Natural” and that Benefiber Healthy Shape was mislabeled as “clinically proven to cure cravings” even  Read more

Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Class Action

Consumers nowadays prefer natural products, for their pets as well as for themselves, and Burt’s Bees, Inc. has responded by creating dog shampoos and conditioners that it advertises as being “99.7% Natural.” But the complaint for this class action alleges that this is deceptive because the products are actually “highly synthetic.”  Read more

Eva Naturals Products “Natural” Representations Class Action

The very name of Eva Naturals, Inc. seems to represent that the company’s products will be “natural”—that is, that they will not contain synthetic ingredients. At least, that’s the claim that the complaint for this class action makes. It points to the “Naturals” name on the label and alleges that the company is marketing the  Read more

Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Class Action

What does it mean when a company names a product “Complete”? This class action takes issue with Chobani Complete, an “Advanced Nutrition Yogurt” that the complaint alleges is not “complete” in the sense that a normal consumer would understand the word. It also alleges that the yogurt does not live up to other nutrient and  Read more