All Natural Claims
Mowi Ducktrap River of Maine Smoked Atlantic Salmon Settlement
This settlement resolves a class action brought against Mowi USA, LLC, Mowi Ducktrap, LLC, Mowi USA Holding, LLC, and Mowi ASA, concerning Ducktrap River of Maine smoked Atlantic salmon products, including those marketed under Ducktrap River of Maine, Kendall Brook, Spruce Point, Maine Harvest, and Nova Lox brand names. The complaint alleged that the smoked Read more
National Benefiber Deceptive Advertising Settlement
GSK Consumer Health, Inc. and GlaxoSmithKline Consumer Healthcare Holdings (US), LLC are settling a class action alleging they deceptive marketed two products, Benefiber Original and Benefiber Healthy Shape. The complaint alleges that the products were advertised as “natural” or “100% Natural” and that Benefiber Healthy Shape was mislabeled as “clinically proven to cure cravings” even Read more
Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Class Action
Consumers nowadays prefer natural products, for their pets as well as for themselves, and Burt’s Bees, Inc. has responded by creating dog shampoos and conditioners that it advertises as being “99.7% Natural.” But the complaint for this class action alleges that this is deceptive because the products are actually “highly synthetic.” Read more
Eva Naturals Products “Natural” Representations Class Action
The very name of Eva Naturals, Inc. seems to represent that the company’s products will be “natural”—that is, that they will not contain synthetic ingredients. At least, that’s the claim that the complaint for this class action makes. It points to the “Naturals” name on the label and alleges that the company is marketing the Read more
Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Class Action
What does it mean when a company names a product “Complete”? This class action takes issue with Chobani Complete, an “Advanced Nutrition Yogurt” that the complaint alleges is not “complete” in the sense that a normal consumer would understand the word. It also alleges that the yogurt does not live up to other nutrient and Read more
Snapple “All Natural” Drinks Have Added Color Class Action
Snapple Beverage Corporation and Keurig Dr. Pepper, Inc. own and sell a line of fruit-flavored drinks that they market and label as “all natural.” But the complaint for this class action alleges that the drinks contain added coloring and therefore are not all natural. Read more
Dove Deep Moisture Bodywash Microbiome and “Natural” Claims Illinois Class Action
Unilever United States, Inc. touts its Dove brand Deep Moisture Bodywash as containing “skin-natural nourishers” and being “microbiome gentle,” among other things. But does it really do anything for the skin’s microbiome? The complaint for this class action says it does not, and that it also cannot be called “natural.” Read more
Fetch for Pets “Natural” Grooming and Cleaning Products Class Action
Fetch for Pets, LLC has a line of Martha Stewart products intended for dogs, cats, and their households. The complaint charges the company with “deceptive and misleading business practices” in marketing and selling the products as “natural,” because, it claims, they contain non-natural, synthetic ingredients. Read more
Zarbee’s Naturals “Natural” Cough Syrups New York Class Action
Under the name Zarbee’s Naturals, Zarbee, Inc. makes drug-free children’s cough syrups, such as its Nighttime Cough Syrup + Mucus. However the complaint for this class action alleges that the “natural” representations are false, because the cough syrups contain non-natural active ingredients, such as melatonin, ascorbic acid, citric acid, and zinc. Read more
Kingsford Briquettes “100% Natural Hardwood” Claim Class Action
The Kingsford Products Company, LLC makes barbecue briquettes that are labeled as “100% Natural Hardwood Briquets” that deliver a “cleaner burn.” However, the complaint for this class action alleges that this is false and misleading, because the briquettes are neither “100% Natural” nor “”100% Natural Hardwood.” Even the “Cleaner Burn” claims are misleading, the complaint Read more