Burt’s Bees “99.7% Natural” Pet Shampoos and Conditioners New York Class Action

Consumers nowadays prefer natural products, for their pets as well as for themselves, and Burt’s Bees, Inc. has responded by creating dog shampoos and conditioners that it advertises as being “99.7% Natural.” But the complaint for this class action alleges that this is deceptive because the products are actually “highly synthetic.”  Read more

A Burt's Bees Product Label

Eva Naturals Products “Natural” Representations Class Action

The very name of Eva Naturals, Inc. seems to represent that the company’s products will be “natural”—that is, that they will not contain synthetic ingredients. At least, that’s the claim that the complaint for this class action makes. It points to the “Naturals” name on the label and alleges that the company is marketing the  Read more

Three Eva Naturals Products

Chobani “Complete,” “Advanced Nutrition” Greek Yogurt Class Action

What does it mean when a company names a product “Complete”? This class action takes issue with Chobani Complete, an “Advanced Nutrition Yogurt” that the complaint alleges is not “complete” in the sense that a normal consumer would understand the word. It also alleges that the yogurt does not live up to other nutrient and  Read more

Chobani Complete Yogurt

Snapple “All Natural” Drinks Have Added Color Class Action

Snapple Beverage Corporation and Keurig Dr. Pepper, Inc. own and sell a line of fruit-flavored drinks that they market and label as “all natural.” But the complaint for this class action alleges that the drinks contain added coloring and therefore are not all natural.  Read more

Snapple Kiwi Strawberry Drink

Dove Deep Moisture Bodywash Microbiome and “Natural” Claims Illinois Class Action

Unilever United States, Inc. touts its Dove brand Deep Moisture Bodywash as containing “skin-natural nourishers” and being “microbiome gentle,” among other things. But does it really do anything for the skin’s microbiome? The complaint for this class action says it does not, and that it also cannot be called “natural.”  Read more

Bottle of Dove Deep Moisture Body Wash

Fetch for Pets “Natural” Grooming and Cleaning Products Class Action

Fetch for Pets, LLC has a line of Martha Stewart products intended for dogs, cats, and their households. The complaint charges the company with “deceptive and misleading business practices” in marketing and selling the products as “natural,” because, it claims, they contain non-natural, synthetic ingredients.  Read more

A Fetch for Pets Martha Stewart Product

Zarbee’s Naturals “Natural” Cough Syrups New York Class Action

Under the name Zarbee’s Naturals, Zarbee, Inc. makes drug-free children’s cough syrups, such as its Nighttime Cough Syrup + Mucus. However the complaint for this class action alleges that the “natural” representations are false, because the cough syrups contain non-natural active ingredients, such as melatonin, ascorbic acid, citric acid, and zinc.  Read more

A Zarbee's Naturals Cough Syrup

Kingsford Briquettes “100% Natural Hardwood” Claim Class Action

The Kingsford Products Company, LLC makes barbecue briquettes that are labeled as “100% Natural Hardwood Briquets” that deliver a “cleaner burn.” However, the complaint for this class action alleges that this is false and misleading, because the briquettes are neither “100% Natural” nor “”100% Natural Hardwood.” Even the “Cleaner Burn” claims are misleading, the complaint  Read more

Kingsford 100% Natural Hardwood Briquettes

Thayers Natural Remedies Allegedly Contain Synthetics Class Action

This complaint brings suit against the Henry Thayer Company for its line of Thayers Natural Remedies, alleging that its supposedly “natural” products are in fact not natural and “contain synthetic and abrasive chemical ingredients.”  Read more

Three Products from Thayers Natural Remedies

Benefiber “100% Natural” Prebiotic Powders Contain Synthetic Class Action

GSK Consumer Health, Inc. makes the Benefiber line of products, including Benefiber Original Prebiotic Powder and Benefiber Healthy Shape Prebiotic Powder. The products are advertised as being “100% Natural,” but complaint for this class action claims that this is “false, fraudulent, deceptive, and misleading” because the product contain dextrin, a synthetic ingredient.  Read more

Bottle of Benefiber Healthy Shape Prebiotic Product