This class action brings suit against Taylor James, LLC, which does business as Supergoop!, alleging false advertising about its Supergoop! “Reef-Safe” chemical sunscreens. The complaint alleges that the sunscreens are advertised as being “Reef-Safe,” when in reality the sunscreens contain active ingredients that do harm to coral reefs and other marine life.
The Nationwide Class is all persons in the US who, within the applicable limitations period, bought any of the products for personal or household use and not for resale. A California Subclass has also been defined for persons in California.
Supergoop! advertise themselves as “Experts in SPF” and claim to “continually invest in newer, better ways to bring sunscreen to life.” Its website claims that its products are “reef-safe, cruelty-free and made with clean ingredients” and also that “every product is reef-safe.” Its blog includes an article on reef-safe sunscreens.
However, the complaint alleges that the sunscreen products include octocrylene and avobenzone and that those chemicals are not “reef-safe.”
In addition to a 2018 bill banning the use of oxybenzone and octinoxate in sunscreens, Hawaii has passed another bill banning octocrylene and avobenzone, which the complaint claims are “toxic to human health, coral reefs, and marine species.”
The complaint alleges, “Research demonstrates that octocrylene can disrupt human hormones and have toxic impacts on a variety of aquatic organisms, including corals, fish and marine mammals.” It has also been forbidden for sunscreen products sold in the US Virgin Islands, Key West, Florida, and the Republic of the Marshall Islands.
As to avobenzone, the complaint alleges it “is also an endocrine disruptor and can reduce coral resilience against the high ocean temperatures that are killing corals worldwide.”
The complaint charges, “By advertising ‘reef-sale’ and ‘cruelty-free,’ yet using active chemical ingredients that are known to cause reef and marine damage, [Supergoop!] is deceiving [its] customers who are relying on [its] representations.”
The products sell for up to $95 on the company’s website and include the following:
- Unseen Sunscreen SPF 40
- Glow Screen SPF 40
- PLAY Everyday Lotion SPF 50 with Sunflower Extract
- Daily Dose Vitamin C + SPF 40 Serum
- Glow Stick SPF 50
- Superscreen Daily Moisturizer SPF 40
- PLAY Antioxidant Body Mist SPF 50 with Vitamin C
- Glowscreen Body SPF 40
- Glow Oil SPF 50
- Handscreen SPF 40
- Play Home & Away Set
- Unseen Sunscreen SPF 40 Limited Edition Jumbo
- Hydrate & Illuminate Set
- PLAY Body Mousse SPF 50 with Blue Sea Kale
- PLAY Antioxidant Body Mist SPF 30 with Vitamin C
- SPF All-Stars Kit
- City Sunscreen Serum SPF 30
- 2-in-1 Beauty Booster Set
- SPF On-The-Glow-Kit
- PLAY Everyday Lotion SPF 30 with Sunflower Extract
- Beach Day Set
- The Getaway & Glow Set
- The Everyday Hydration Set
- Back-to-SPF Skincare Kit
- Touch of Hydration Set
- SPF Wardrobe Kit
- Shimmer & Glow Set
- Glowscreen Face & Body Set
- Body Butter SPF 40
- SPF from Head-to-Toe Kit
- SPF Multitasker Mini Set
- SPF Bestsellers Mini Set
Topic: Consumer
Most Recent Case Event
Supergoop! “Reef-Safe” Sunscreens Contain Harmful Chemicals Complaint
October 4, 2021
This class action brings suit against Taylor James, LLC, which does business as Supergoop!, alleging false advertising about its Supergoop! “Reef-Safe” chemical sunscreens. The complaint alleges that the sunscreens are advertised as being “Reef-Safe,” when in reality the sunscreens contain active ingredients that do harm to coral reefs and other marine life.
Supergoop! “Reef-Safe” Sunscreens Contain Harmful Chemicals ComplaintCase Event History
Supergoop! “Reef-Safe” Sunscreens Contain Harmful Chemicals Complaint
October 4, 2021
This class action brings suit against Taylor James, LLC, which does business as Supergoop!, alleging false advertising about its Supergoop! “Reef-Safe” chemical sunscreens. The complaint alleges that the sunscreens are advertised as being “Reef-Safe,” when in reality the sunscreens contain active ingredients that do harm to coral reefs and other marine life.
Supergoop! “Reef-Safe” Sunscreens Contain Harmful Chemicals Complaint