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Suit Says Dollar General Motor Oil is Harmful

A class action lawsuit filed in a Maryland court accuses discount retailer Dollar General of selling motor oil that is unsuitable for most, or all, of its customers’ car engines. In 2015, Plaintiff John McCormick purchased the Dollar General motor oil brand, DG SAE 10-40, for his 2008 Ford 150 truck. The motor oil was labeled in the front with the wording, “Lubricates and protects your engine.” The oil was placed on a shelf immediately adjacent to more expensive motor oils manufactured by Dollar General’s competitors. Dollar General marketed and positioned its motor oil as safe and effective to a reasonable consumer in its store.

However, McCormick’s motor oil, and all forms of Dollar General motor oil, can actively damage any modern-day engine. While the front label of all DG-brand motor oil implies safety and protection, the back label, in small print, tells the consumer something else. No form of Dollar General motor oil is suitable for use in gasoline-powered engines manufactured after the year 1988. In fact, DG SAE 30 motor oil is labeled on the back as unsuitable for gasoline-powered engines built after the year 1930.

The complaint contends that few, if any, Dollar General customers drive cars for which these products are safe. Furthermore, Dollar General conceals the facts by using language on the motor oil labels that reads, “recommended for older model cars and trucks.” It is the finer print below this that informs the consumer that car and truck engines must be between twenty-seven and eighty-five years old in order to safely take the Dollar General oil. This is likely to deceive any reasonable consumer.

The class action lawsuit alleges violations of the Maryland Consumer Protection Act due to unlawful and deceptive business practices. Members of the class are likely numbered in the hundreds.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Complaint Says Dollar General Motor Oil is Harmful

December 23, 2015

A class action lawsuit filed in a Maryland court accuses discount retailer Dollar General of selling motor oil that is unsuitable for most, or all, of its customers’ car engines. In 2015, Plaintiff John McCormick purchased the Dollar General motor oil brand, DG SAE 10-40, for his 2008 Ford 150 truck. The motor oil was labeled in the front with the wording, “Lubricates and protects your engine.” The oil was placed on a shelf immediately adjacent to more expensive motor oils manufactured by Dollar General’s competitors. Dollar General marketed and positioned its motor oil as safe and effective to a reasonable consumer in its store.

dollar_general_oil_complaint.pdf

Case Event History

Complaint Says Dollar General Motor Oil is Harmful

December 23, 2015

A class action lawsuit filed in a Maryland court accuses discount retailer Dollar General of selling motor oil that is unsuitable for most, or all, of its customers’ car engines. In 2015, Plaintiff John McCormick purchased the Dollar General motor oil brand, DG SAE 10-40, for his 2008 Ford 150 truck. The motor oil was labeled in the front with the wording, “Lubricates and protects your engine.” The oil was placed on a shelf immediately adjacent to more expensive motor oils manufactured by Dollar General’s competitors. Dollar General marketed and positioned its motor oil as safe and effective to a reasonable consumer in its store.

dollar_general_oil_complaint.pdf
Tags: Deceptive Advertising, Deceptive Labels, Unsuitable for Use, Your Car