Stop & Shop “Honey Graham” Crackers New York Class Action

Stop & Shop Supermarket Company, LLC makes Stop & Shop brand Honey Graham Crackers. But the complaint for this class action says the crackers are mislabeled, because, it alleges, they “purport[] to be sweetened primarily with honey and contain[] a predominant amount of whole grain graham flour…” The complaint charges that these claims are not true.

The class for this action is all those who live in New York who bought the product during the applicable statutes of limitation.

On the second page of the complaint is a photo of the product’s box. Below the Stop and Shop logo are the words “Graham Crackers” and “Honey.” The box also shows images of three graham crackers and a honey dipper dripping a puddle of honey onto the surface of one of the crackers.

Below the photo of the box, the complaint makes its central allegation: “The representations are misleading because despite the touted presence of honey and whole grain graham flour, the amount of these ingredients is less than consumers expect.”

The complaint explains the “honey” part of this accusation: “The Product’s representations convey that honey is the exclusive, primary and/or most significant sweetener in the Products.”

This is significant in that many consumers are trying to eat less sugar these days. They therefore favor substitutes such as honey.

Also, honey has nutrients that sugar does not. The complaint also claims that honey has a lower glycemic index than sugar, and that it therefore produces “slower fluctuations in blood glucose levels (‘blood sugar’) and therefore in insulin levels as well.”

However, a reproduction of the product ingredient label shows that “Sugar” is listed before “Honey.” The complaint claims, “By comparing the sugar profile of the Product with the sugar profile of honey, the amount of honey can be estimated slightly above 2%, which is consistent with its placement ahead of the ‘Contains 2 Percent or Less Of’ statement on the ingredient list.”

The complaint’s second accusation is that the product’s “Graham Cracker” name “gives reasonable consumers the impression that whole grain graham flour is the primary flour ingredient used.” However, the ingredient label shows that “Enriched Flour” is listed first, as the primary ingredient, with “Graham Flour” as the second. (Graham flour is a whole wheat flour.”

The complaint alleges, “The actual amount of graham flour in the Product is no greater than five grams out of the 31 grams in a serving.”

Although the Food and Drug Administration (FDA) does not have specific requirements for the content of whole grain products, the complaint says it “has warned companies againt making misleading whole grain representations in a product name … where the products were predominantly white flour.”

The counts include negligent misrepresentation, fraud, and breaches of warranty, among other things.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Stop & Shop “Honey Graham” Crackers New York Complaint

October 19, 2020

Stop & Shop Supermarket Company, LLC makes Stop & Shop brand Honey Graham Crackers. But the complaint for this class action says the crackers are mislabeled, because, it alleges, they “purport[] to be sweetened primarily with honey and contain[] a predominant amount of whole grain graham flour…” The complaint charges that these claims are not true.

Stop & Shop “Honey Graham” Crackers New York Complaint

Case Event History

Stop & Shop “Honey Graham” Crackers New York Complaint

October 19, 2020

Stop & Shop Supermarket Company, LLC makes Stop & Shop brand Honey Graham Crackers. But the complaint for this class action says the crackers are mislabeled, because, it alleges, they “purport[] to be sweetened primarily with honey and contain[] a predominant amount of whole grain graham flour…” The complaint charges that these claims are not true.

Stop & Shop “Honey Graham” Crackers New York Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels