Snow Tooth-Whitening and Covid-19 Product Claims New York Class Action

Snow Teeth Whitening, LLC, the possible subsidiary of Foresold, LLC, makes tooth whitening products. The complaint for this class action alleges that the advertising and marketing of the products is “fraudulent, false, and misleading…” The complaint alleges that the companies “have recently even sought to extend their fraud to suggest their products could offer protection from the Covid-19 virus.”

The class for this action is all individuals living in New York who bought The Accelerating LED Mouthpiece, the Original, the At-Home Teeth Whitening All-in-One Kit, or any other one of the defendants’ wired tooth-whitening light devices during the applicable statute of limitations period.

The complaint, in its first numbered paragraph, claims that the companies “unjustifiably charge over a hundred dollars more than arguably comparable products based on their false claims that the lights they sell to consumers will dramatically improve the whitening power and antiviral or antiseptic qualities of [the companies’] accompanying products.”

“In reality,” the complaint asserts, the lights that are part of the products “are ineffective for those purposes and are very cheap lights that are similar to models sold online for less than five dollars.”

The complaint lists some of its allegations about the fraudulent quality of the companies’ claims. First, for example, the companies claim that their tooth-whitening lights “deliver[] amazing results,” the complaint says, but “independent lab testing proves that, in fact, their light does nothing to enhance their product’s purported ability to whiten teeth.”

As to the Covid-19 claims, the complaint says, “One such advertisement falsely suggests that blue [LED] light and hydrogen peroxide will protect consumers from germs and bacteria.” Others make reference to the quarantine, “suggesting that a red light ‘option’ will prevent infection.”

Other claims include that the tooth-whitening light product is “patented or patent-pending and approved by the Food and Drug Administration (‘FDA’).” The complaint says it is not subject to FDA approval. Furthermore, the companies “have also simply fabricated awards and accolades from well-known publications, when they have won no such awards or received such accolades.”

Perhaps most eyebrow-raising is the claim that the companies have customers in over 200 countries around the world—primarily because there are not 200 companies in the world.

A complaint reproduced from a Better Business Bureau site claims, “I have contacted this company by phone and apparently their main customer service line has been out of order for more than a week.”

In addition to the companies, the complaint brings suit against a number of individuals alleged to be involved in the companies, including Joshua Elizetxe, Floyd Mayweather, and Robert James Gronkowski. The complaint alleges Elizetxe has “boasted that he wants ‘complete domination’…,” a stance which may not be closely associated with temperance, service to the public, and goodwill.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Snow Tooth-Whitening and Covid-19 Product Claims New York Complaint

December 14, 2020

Snow Teeth Whitening, LLC, the possible subsidiary of Foresold, LLC, makes tooth whitening products. The complaint for this class action alleges that the advertising and marketing of the products is “fraudulent, false, and misleading…” The complaint alleges that the companies “have recently even sought to extend their fraud to suggest their products could offer protection from the Covid-19 virus.”

Snow Tooth-Whitening and Covid-19 Product Claims New York Complaint

Case Event History

Snow Tooth-Whitening and Covid-19 Product Claims New York Complaint

December 14, 2020

Snow Teeth Whitening, LLC, the possible subsidiary of Foresold, LLC, makes tooth whitening products. The complaint for this class action alleges that the advertising and marketing of the products is “fraudulent, false, and misleading…” The complaint alleges that the companies “have recently even sought to extend their fraud to suggest their products could offer protection from the Covid-19 virus.”

Snow Tooth-Whitening and Covid-19 Product Claims New York Complaint
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Deceptive Labels, Making False Representations