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Snapple “All Natural” Drinks Have Added Color Class Action

Snapple Beverage Corporation and Keurig Dr. Pepper, Inc. own and sell a line of fruit-flavored drinks that they market and label as “all natural.” But the complaint for this class action alleges that the drinks contain added coloring and therefore are not all natural.

The class for this action is all persons who bought the drinks in the US, for personal consumption and not for resale, between May 12, 2017 and the present. California and Kentucky Subclasses, for those who bought the products in those states, have also been defined. The drinks at issue come in the following flavors:

  • Apple
  • Watermelon Lemonade
  • Kiwi Strawberry
  • Mango Madness
  • Orangeade
  • Raspberry Peach
  • Strawberry Pineapple Lemonade
  • Lemonade
  • Pink Lemonade

The color additives are “vegetable and fruit juice concentrates,” “vegetable juice concentrates,” “fruit juice concentrates,” or “beta carotene.”

Why is this a problem? The complaint alleges that the Food and Drug Administration (FDA) “does not regard foods with added coloring as natural, no matter the source of the coloring agent. It quotes FDA guidelines as saying that they “have considered ‘natural’ to mean that nothing artificial or synthetic (including colors regardless of source) is included in, or has been added to, the product that would not normally be expected to be there.”

In 2015, the complaint says, “the FDA announced the establishment of a docket to receive information and comments on the use of the term ‘natural’ in the labeling of human food products to determine whether a definition of ‘natural’ should be established.” The complaint quotes a number of postings from it:

  • “When I see the word ‘Natural’ on packaging, I expect the contents to have only ingredients as they are found in nature. No chemicals, no coloring, no flavoring, no GMO’s.”
  • “…too many times, companies are fooling the public by using the word ‘Natural’ when in fact it is not. When I see the word Natural on a food product, I consider this to mean that it is free from all additives, GMOs, [p]reservatives, [d]rugs, or colors.”
  • “The food should be GMO-free and contain no added colors, flavors, or synthetic substances.”
  • “Natural should indeed mean no preservatives, additives, GMO’s and[/]or flavor or color enhancers…”

The words “All Natural” are featured prominently on the front labels of the products. The complaint contends, “The added coloring agents, regardless of their source, are not ingredients consumers would normally expect to be included [in] products that are labeled as ‘All Natural.’”

Companies want to label their products as being all natural, the complaint alleges, because consumers now prefer all natural products. They will also pay more for all natural products, because they think they are safer and have more nutritional value.

However, the complaint claims, the “process by which naturally-sourced food coloring is added to products alters their status and renders them as no longer ‘natural.’”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Snapple “All Natural” Drinks Have Added Color Complaint

May 12, 2021

Snapple Beverage Corporation and Keurig Dr. Pepper, Inc. own and sell a line of fruit-flavored drinks that they market and label as “all natural.” But the complaint for this class action alleges that the drinks contain added coloring and therefore are not all natural.

Snapple “All Natural” Drinks Have Added Color Complaint

Case Event History

Snapple “All Natural” Drinks Have Added Color Complaint

May 12, 2021

Snapple Beverage Corporation and Keurig Dr. Pepper, Inc. own and sell a line of fruit-flavored drinks that they market and label as “all natural.” But the complaint for this class action alleges that the drinks contain added coloring and therefore are not all natural.

Snapple “All Natural” Drinks Have Added Color Complaint
Tags: All Natural Claims, Deceptive Advertising, Deceptive Labels