KSF Acquisition Corporation offers consumers various kinds of SlimFast smoothie and shake mixes. But the complaint for this class action alleges that the company makes representations about the amount of protein in the products that are false and misleading, and that do not apply to the amount of protein in the product itself but to the product when it is mixed with a glass of milk.
The class for this action is all residents of New York who bought the products in New York, for personal, family, or household consumption and not for resale, within the applicable statutes of limitations.
- SlimFast Original Meal Replacement Shake Mix
- SlimFast Advanced Nutrition Smoothie Mix
- SlimFast Diabetic Weight Loss Meal Shake
- SlimFast Advanced Immunity Smoothie Mix
SlimFast is a well-known brand of diet drinks and meal replacements, including the smoothies and shakes that are the subject of this case.
The front label of each product advertises an amount of protein that a serving supposedly contains. For example, page 5 of the complaint shows an image of the Advanced Nutrition product, with the front label showing the words, “High Protein” and “20g High Protein.” But the complaint alleges that this is false and that the product actually contains only 12g of protein.
Even worse is the Original product, which claims to offer “10g Protein” per serving, but which actually contains only 2g. The complaint underlines this, alleging, “The Original Product fails to provide a considerable 80% of the promised grams of protein.”
Similarly, the Advanced Immunity product promises “20g Protein” and the Diabetic Weight Loss product promises 10-11g of protein per serving, but the complaint claims that the two products provide only 12g of protein and 2-3g of protein, respectively.
How does the product claim that consumers will get so much protein from its smoothies and shakes? By adding milk, the complaint says, although this is not made plaint to customers when they are viewing the container in a store. The complaint alleges, “Nothing on the Products’ front packaging discloses to consumers that they must add milk to receive the protein promised” in the representations on the front label.
The complaint reproduces some online reviews of the product that demonstrate that this is an unpleasant surprise to at least some consumers:
- “The product arrived and I was furious to see it contains only 2g of protein….”
- “…In order to reach the 20 grams you have to mix it with 8 oz. of dairy milk. If you are lactose intolerant or just avoid dairy this is not doable…”
- “…I can’t drink milk so it was such a waste of money…”
The complaint shows the nutrition labels of other, similar products where the amount of protein claimed does come from the powder itself.
Article Type: LawsuitTopic: Consumer
Most Recent Case Event
SlimFast Smoothies and Shakes Amount of Protein New York Complaint
July 8, 2022
KSF Acquisition Corporation offers consumers various kinds of SlimFast smoothie and shake mixes. But the complaint for this class action alleges that the company makes representations about the amount of protein in the products that are false and misleading, and that do not apply to the amount of protein in the product itself but to the product when it is mixed with a glass of milk.
SlimFast Smoothies and Shakes Amount of Protein New York ComplaintCase Event History
SlimFast Smoothies and Shakes Amount of Protein New York Complaint
July 8, 2022
KSF Acquisition Corporation offers consumers various kinds of SlimFast smoothie and shake mixes. But the complaint for this class action alleges that the company makes representations about the amount of protein in the products that are false and misleading, and that do not apply to the amount of protein in the product itself but to the product when it is mixed with a glass of milk.
SlimFast Smoothies and Shakes Amount of Protein New York Complaint