Tom’s of Maine False Advertisement Class Action Settlement

Settlement Structure: Claims Made

Active: Closed

Closed Settlement Statement:

According to court documents, the claim submission deadline has passed. Please contact the claims administrator if you have any questions.

Case Summary:

This class action alleges that Tom's of Maine violated state consumer protection laws by calling its products "natural" when those products contained xylitol, sodium lauryl sulfate, propylene glycol, poloxamer 335, aluminum chlorohydrate and/or titanium dioxide. 

Docket Number:


Company: Tom’s of Maine

Filing Deadline: May 7, 2016

Class Period: March 25, 2009 to September 23, 2015

Objection Deadline: December 29, 2015

Exclusion Deadline: December 29, 2015

Final Approval Hearing: January 28, 2016

Proof of Purchase: Eligibility:

 This settlement includes all persons who purchased at least one Tom’s of Maine toothpaste, deodorant/antiperspirant, soap, sunscreen, diaper cream, body wash, shampoo, hand/body lotion, lip gloss/shimmer, lip balm, mouthwash or any other personal or oral care product sold in the United States during the class period of March 25, 2009 to September 23, 2015, and which is labeled, advertised or promoted as “natural,” or, in the case of deodorant/antiperspirant, is labeled, advertised or promoted as “naturally dry.”

Typical Settlement Amount:

Up to $28, depending on information provided in your Claim Form.

Total Settlement Amount: $4,500,000

Class Representative Proposed Incentive Fee:


Law Firms:
Dostart Hannink & Coveney
Halunen & Associates
Reese LLP
Shepherd Finkelman Miller & Shah
The Feinberg Law Firm

Claim Form:

Case Name: Allison Gay, et al. v. Tom’s of Maine, Inc.

Settlement Website:

Claims Administrator:
Dahl Administration

Claims Administrator Contact Information:

Tom’s of Maine Settlement
c/o Dahl Administration
P.O. Box 3614
Minneapolis, MN 55403-0614

Tags: All Natural Claims, Deceptive Advertising, Deceptive Labels