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DevaCurl Hair Care Products Settlement

Settlement Structure: Claims Made

Active: Open

Case Summary:

Deva Concepts, LLC is settling a class action for more than $5 million about its DevaCurl hair care products. The complaint alleged that the company made untrue and misleading statements about its hair care products and that the products themselves caused hair loss, hair damage, or scalp irritation.

Docket Number:

1:20-cv-1234

Company: Deva Concepts LLC

Filing Deadline: November 21, 2021

Class Period: February 8, 2008 to August 29, 2021

Objection Deadline: October 22, 2021

Exclusion Deadline: October 22, 2021

Final Approval Hearing: December 28, 2021

Proof of Purchase:

If you are making Tier 2 claims, you must provide documentation, such as doctor’s bills, receipts, or witness statements. You do not need to prove anything for Tier 1 claims.

Eligibility:

You may be eligible if you bought or used any of the products at issue between February 8, 2008 and August 29, 2021.

Tier 1 claims are for those who used the products during the class period but who are not making claims for injuries suffered from the products.

Tier 2 claims are for those who used the products during the class period and who are making claims for injuries.

The products at issue include Arc AnGEL, Beautiful Mess, B’Leave In, Buildup Buster, The Curl Maker, Deep Sea Repair, DevaFresh, DevaCare Low-Poo, DevaCare No-Poo, DevaCare One Condition, DevaCare Arc AnGEL, DevaCare Detangling Spray, Flexible Hold Hair Spray, Frizz-Free Volumizing Foam, Heaven in Hair, High Shine, Leave-in Decadence, Light Defining Gel, Low-Poo Delight, Low Poo Original, Melt Into Moisture, MirrorCurls, Mist-er Right, No Comb Detangling Spray, No-Poo Original, No-Poo Blue, No-Poo Decadence, No-Poo Quick Cleanser Spray, One Condition Decadence, One Condition Delight, One Condition Original, Set It Free, Set Up and Above, Shine Spray, Spray Gel, Styling Cream, Super Cream, Super Mousse, Super Stretch, Ultra Defining Gel, Wash Day Wonder, and Wave Maker

Typical Settlement Amount:

Tier 1: Up to $20. $750,000 has been set aside to pay Tier 1 claims. If valid Tier 1 claims exceed this amount, payments will be reduced. Tier 2: Up to $19,000, consisting of up to $1,000 for provable expenses and up to $18,000 for injuries, including hair loss, hair damage, scalp irritation, and emotional distress. Note that Tier 2 benefits may be subject to lien subrogation payments. For example, if your insurance company paid a portion of the cost for you to see a doctor, you may have to give a portion of your payment to the insurance company. This may vary according to state laws. For details, see the claim form and the Notice at http://www.curlyhairsettlement.com/media/3550906/v5_dvc_notice_082321_final.pdf.

Total Settlement Amount: $5,200,000

Class Representative Proposed Incentive Fee:

$600

Law Firms:
Levin Sedran & Berman
Mason Lietz & Klinger LLP

Claim Form: DevaCurl Hair Care Products Settlement Claim Form

Case Name: In re: Deva Concepts Products Liability Litigation

Settlement Website: DevaCurl Hair Care Products Settlement Website

Claims Administrator:
KCC Class Action Services

Claims Administrator Contact Information:

DevaCurl Products Settlement Administrator
P.O. Box 43501
Providence, RI 02940-3501
info@curlyhairsettlement.com
855-786-1011

Tags: Deceptive Advertising, Deceptive Labels, Defective Product, Hair products, Injury, Made or Constructed with Harmful Chemicals