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Royal Oak Barbecue Charcoal Briquets Misleading Claims Class Action

Royal Oak Enterprises, LLC makes charcoal for home barbecuing. The complaint for this class action takes issue with claims the company makes for its charcoal, including that it is made entirely from hardwood and that it is somehow “cleaner” than other charcoal products.

The class for this action is all persons who bought one or more Royal Oak charcoal products in the US or its territories or possessions. The complaint also defines a New York subclass for those in the class who bought the products in New York.

Consumers these days prefer to buy products that are natural, healthy, and environmentally friendly. Companies are aware of this, and often advertise their products with claims that address these desires. Unfortunately, if they are not true, this may constitute deceptive advertising.

The complaint takes issue with three claims Royal Oak makes for its charcoal products:

  • It claims they are made from “100% All Natural Hardwood” (product composition claim)
  • It claims the product has a “cleaner burn” (environmental claim)
  • It claims the product burns “hotter, cleaner, and starts faster” (superiority claim)

But the complaint alleges that these claims are false and misleading.

First, the complaint says that the charcoal briquets are not made from “100% All Natural Hardwood. Instead, it says they are made of “coal, limestone, borax, [and] nitrates, in addition to wood scraps.” A typical charcoal briquet, it says, may be “40 percent by weight of charcoal, 20 percent limestone, 10 percent starch and 30 percent of either lignite or anthracite coal.” Briquets may also contain some sodium or potassium nitrate and a bit of borax.

Second, the complaint alleges that the claim of a “cleaner burn” “cannot be substantiated.” Among other things, the complaint alleges that propane gas is the cleanest form of fuel for grills: “Gas grills release about 5.3 pounds of carbon dioxide per hour of cooking. In contrast, the barbecue charcoal emits about 11 pounds of carbon dioxide into the environment per one hour of cooking.” Another fuel is lump charcoal, which the complaint claims “also emits less carbon dioxide into the air.”

The product thus is less environmentally friendly than other sources of fuel, the complaint contends.

Third, the complaint disputes the superiority claims, for one thing because it alleges that charcoal-grilled meats contain more carcinogens than gas-grilled meats. It calls the “hotter” and “starts faster” claims misleading as well, because it does not provide any reference point: hotter and faster than what?

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Royal Oak Barbecue Charcoal Briquets Misleading Claims Complaint

January 22, 2021

Royal Oak Enterprises, LLC makes charcoal for home barbecuing. The complaint for this class action takes issue with claims the company makes for its charcoal, including that it is made entirely from hardwood and that it is somehow “cleaner” than other charcoal products.

Royal Oak Barbecue Charcoal Briquets Misleading Claims Complaint

Case Event History

Royal Oak Barbecue Charcoal Briquets Misleading Claims Complaint

January 22, 2021

Royal Oak Enterprises, LLC makes charcoal for home barbecuing. The complaint for this class action takes issue with claims the company makes for its charcoal, including that it is made entirely from hardwood and that it is somehow “cleaner” than other charcoal products.

Royal Oak Barbecue Charcoal Briquets Misleading Claims Complaint
Tags: All Natural, Deceptive Advertising, Deceptive Labels, Environmental