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Ritz Honey Wheat Crackers Misleading Labels Class Action

Mondelez Global, LLC makes Ritz brand crackers in a Honey Wheat variety. The complaint for this class action alleges that the labeling of the crackers misleads consumers in three ways: First, it says, they associate whole grains with fiber, and that the crackers are not a good source of fiber. Second, it says, the crackers contain more refined flour than whole wheat flour. Third, it claims that while honey is promoted on the box, the main source of sweetening is sugar.

Two classes have been proposed for this action:

  • The Illinois Class is all persons in Illinois who bought the product during the applicable statutes of limitations.
  • The Consumer Fraud Multi-State Class is all persons in Ohio, Michigan, Nevada, Arizona, Rhode Island, North Dakota, Texas, Iowa, Virginia, New Hampshire, Maine, Alaska, South Dakota, and Oklahoma who bought the product during the applicable statutes of limitations.

The first page of the complaint shows an image of the product box, showing the words “Honey Wheat” and “5g whole grain per 16g serving,” along with two ears of wheat, a honey dipper, and a grainy, darker cracker.

The complaint asserts, “Research proves that consumers seek whole grains because they want more fiber.” It claims, for example, “Almost 75% of consumers who are presented front label claims that a product is made with, or contains whole grains, will expect that food to be at least a good source of fiber—10% of the daily value.”

But the product’s nutrition panel shows that a 16g serving contains less that 1g of fiber.

The complaint’s second claim as to how the product misleads consumers concerns the grain ingredients. Page 4 of the complaint shows an image of the ingredient panel, with the first ingredient listed as “Unbleached Enriched Flour” (or refined flour) and the second listed as “Whole Grain Wheat Flour.”

The complaint alleges, “Without knowing how many grams of refined grain are in the Product, consumers cannot determine whether half their grains are whole.” It adds, “Consumers believe that ‘honey wheat’ is a type of wheat, which has more whole grains than regular, refined wheat.”

The third way the complaint claims the product misleads consumers concerns the use of honey. The complaint alleges, “Though the Product contains honey purportedly for a sweetening effect, the honey is also used to impart a darker color.” This serves, it says, to give consumers the impression that the crackers contain a higher ratio of whole wheat flour to refined wheat flour.

In fact, the complaint alleges that honey is not the main sweetener; sugar is. But it claims that the company chooses to highlight the small amount of honey because consumers often want to avoid sugar.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Ritz Honey Wheat Crackers Misleading Labels Complaint

December 24, 2021

Mondelez Global, LLC makes Ritz brand crackers in a Honey Wheat variety. The complaint for this class action alleges that the labeling of the crackers misleads consumers in three ways: First, it says, they associate whole grains with fiber, and that the crackers are not a good source of fiber. Second, it says, the crackers contain more refined flour than whole wheat flour. Third, it claims that while honey is promoted on the box, the main source of sweetening is sugar.

Ritz Honey Wheat Crackers Misleading Labels Complaint

Case Event History

Ritz Honey Wheat Crackers Misleading Labels Complaint

December 24, 2021

Mondelez Global, LLC makes Ritz brand crackers in a Honey Wheat variety. The complaint for this class action alleges that the labeling of the crackers misleads consumers in three ways: First, it says, they associate whole grains with fiber, and that the crackers are not a good source of fiber. Second, it says, the crackers contain more refined flour than whole wheat flour. Third, it claims that while honey is promoted on the box, the main source of sweetening is sugar.

Ritz Honey Wheat Crackers Misleading Labels Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels, Hiding Sugar