Ritas Misleading Margarita, Mojito, Rosé, and Sangria Beverages Class Action

Anheuser-Busch, LLC makes a line of alcoholic drinks it calls Ritas. The beverages include Margarita, Mojito, Rosé, and Sangria types. The complaint for this class action alleges that the packaging for these drinks is “false and misleading” because the drinks do not contain the kind of alcohol as is usually found in these drinks.

The Nationwide Class for this action is all persons who bought any of the products in the US, for personal, family, or household purposes, during the applicable statute of limitations. There is also a Missouri Subclass for those who bought the products in Missouri.

The Ritas line includes Margarita, Mojito, Rosé, and Sangria drinks. The packages for the drinks are shown in the complaint.

The margarita product comes in lime, strawberry, peach, and watermelon types. The Lime-A-Rita Sparkling Margarita package shows the drink name and images of limes and a light-green drink in a margarita glass.

Normally, margaritas are made with tequila. The main panels of the package do not show any information about the kind of alcohol in the drink; they show only a notation that the drink “Contains 8% Alc/Vol.”

The complaint claims, “It is common knowledge, and indeed definitional, that a margarita contains tequila” and that when consumers order them, “they reasonably expect to receive a cocktail containing tequila.” According to the complaint, then, consumers will expect the drink to contain tequila. However, it alleges, the Ritas margaritas do not contain tequila but are in reality only flavored beer.

The package does not say this on the front or side panels. “Instead,” the complaint says, “the bottom of the packaging, where no reasonable consumer would look prior to purchase, contains a small font statement that the Margarita Products are actually ‘Malt Beverage[s] With Natural Flavors and Caramel Color.’”

Similarly, the complaint alleges, the mojito variety is not made with rum, and the rosé and sangria varieties are not made with wine. The complaint compares these with other brands of such drinks that do contain the proper alcohol.

The complaint quotes from a ruling compliance statement from the Bureau of Alcohol, Tobacco and Firearms (ATF). “ATF will continue not approving, as part of the fanciful name, the unmodified use of terms such as Pina Colada,” “Margarita,” or “Sangria.” Although these are not recognized as distinct class and types, they are understood by the consumer to be distilled spirits or wine based products.” It says that such products should clearly include the word “flavored” as part of the name.

The complaint quotes a ruling from the ATF as saying, among other things, “ATF believes that the depiction of a malt beverage product as a distilled spirits product is misleading, and creates a misleading impression as to the identity of the malt beverage.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Ritas Misleading Margarita, Mojito, Rosé, and Sangria Beverages Complaint

November 6, 2020

Anheuser-Busch, LLC makes a line of alcoholic drinks it calls Ritas. The beverages include Margarita, Mojito, Rosé, and Sangria types. The complaint for this class action alleges that the packaging for these drinks is “false and misleading” because the drinks do not contain the kind of alcohol as is usually found in these drinks.

Ritas Misleading Margarita, Mojito, Rosé, and Sangria Beverages Complaint

Case Event History

Ritas Misleading Margarita, Mojito, Rosé, and Sangria Beverages Complaint

November 6, 2020

Anheuser-Busch, LLC makes a line of alcoholic drinks it calls Ritas. The beverages include Margarita, Mojito, Rosé, and Sangria types. The complaint for this class action alleges that the packaging for these drinks is “false and misleading” because the drinks do not contain the kind of alcohol as is usually found in these drinks.

Ritas Misleading Margarita, Mojito, Rosé, and Sangria Beverages Complaint
Tags: Deceptive Advertising, Deceptive Labels, Does Not Contain Implied Ingredients