Ritas Cocktails Incorrect Type of Alcohol New York Class Action

If you buy a product that says on its front label that it’s a “margarita,” you probably assume that it contains tequila. But that’s not true of Anheuser-Busch, LLC’s Lime-A-Rita margarita product, says the complaint for this class action. It alleges that this “margarita” product, along with several other products from the company, is simply “flavored beer.”

The class for this action is all persons who bought any of the products in New York, for personal, family, or household use, within the applicable statute of limitations.

Anheuser-Busch (AB) makes beers, including the Budweiser, Michelob Ultra, and Stella Artois brands. However, it also offers a Ritas brand line of alcoholic drinks that include “Margarita,” “Mojito,” “Rosé,” and “Sangria” beverages. The complaint alleges that none of these drinks contains the kind of alcohol that consumers would expect, and that all of these drinks are simply flavored beer.

Packaging for each of the drinks is depicted in the complaint,

The Lime-A-Rita packaging includes the words “Sparkling Margarita” and an image of a light-green cocktail in a glass with a salted rim. While margaritas are by definition made with tequila, the complaint claims that this drink does not contain any tequila.

Nowhere on the visible panels of the packaging is there any disclaimer saying that the drink is not a genuine margarita or does not contain tequila. “Instead,” the complaint says, “the bottom panel of the packaging, where no reasonable consumer would look prior to purchase, contain a small font statement that the Margarita Products are actually ‘Malt Beverage[s] With Natural Flavors and Caramel Color’.”

The other drinks are similar in nature.

Three other products are the Rosé Spritz and two Sangria Spritzes. Below the line indicating their flavors are the words “Sparkling Rosé Cocktail” or “Sparkling Sangria Cocktail.” Rosé is generally known as a kind of wine; and the drink called Sangria contains wine. The cans display images of wine glasses. Also, as the complaint points out, “spritz” is generally known as a wine-based cocktail. A commercial for the drinks is set in a wine cellar with a woman talking about the “tasting notes” of the drink.

Another three products are two “Mojito Fizz” drinks and a “Cosmo Fizz.” These are each labeled as a “Sparkling Cocktail,” and the larger label on the packaging says “Sparkling Classic Cocktails.” Mojitos by definition contain rum. However, according to the complaint, the two Mojito drinks do not contain any rum.

As with the margarita product, it is only the bottom panels of these products that reveal that they are not genuine versions of these drinks but only flavored “malt beverages.”

The complaint alleges that the packaging and advertising of the products is therefore “false and misleading” and violates federal food regulations. The complaint quotes some of these regulations to support this allegation and refers to other products of different companies that do in fact contain the appropriate types of alcohol.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Ritas Cocktails Incorrect Type of Alcohol New York Complaint

September 11, 2020

If you buy a product that says on its front label that it’s a “margarita,” you probably assume that it contains tequila. But that’s not true of Anheuser-Busch, LLC’s Lime-A-Rita margarita product, says the complaint for this class action. It alleges that this “margarita” product, along with several other products from the company, is simply “flavored beer.”

Ritas Cocktails Incorrect Type of Alcohol New York Complaint

Case Event History

Ritas Cocktails Incorrect Type of Alcohol New York Complaint

September 11, 2020

If you buy a product that says on its front label that it’s a “margarita,” you probably assume that it contains tequila. But that’s not true of Anheuser-Busch, LLC’s Lime-A-Rita margarita product, says the complaint for this class action. It alleges that this “margarita” product, along with several other products from the company, is simply “flavored beer.”

Ritas Cocktails Incorrect Type of Alcohol New York Complaint
Tags: Deceptive Advertising, Deceptive Labels, Deceptive Packaging, Does Not Contain Implied Ingredients