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Red Oval Farms No Stone-Ground Flour in Stoned Wheat Thins Class Action

Mondelez International, Inc. offers three kinds of Stoned Wheat Thins under the brand Red Oval Farms. The complaint for this class action alleges that the name gives the impression that the wheat for the crackers is stone-ground, which it claims creates a superior flour. But the complaint claims that the crackers are not made of stone-ground flour, or even whole wheat flour, but of unbleached, enriched flour, or white flour.

The class for this action is all consumers who bought the products in New York between December 17, 2015 and December 17, 2021. The products include the following varieties:

  • Stoned Wheat Thins
  • Mini Stoned Wheat Thins
  • Stoned Wheat Thins Low Sodium

According to the complaint, stone grinding is a traditional way of grinding grains that result in a flour with a higher nutritional value. Modern industrial methods of grinding, the complaint alleges, creates heat, which can destroy nutrients.

The complaint quotes a publication from Ecological Agriculture Products as saying, “Only whole grain stone-ground flour is sure to contain the grain components in their original proportions and to include the germ. The way the stones grind distributes the germ oil evenly and without exposing it to excess heat, so rancidity does not develop as quickly as it would were it ground by steel roller-mills.” It also quotes the same source as claiming, “Nutritive losses due to oxygen exposure are also limited…” and the resulting flour is “relatively high in thiamin, compared to roller-milled flour…”

Consumers perceive stone-ground flour products as being healthier and more natural, the complaint alleges, quoting a commentator as saying that stone-ground wheat “has become popular because of the buyer interest for the healthful entire grain flour since supplements and nutrients are normally lost in the roller processing.”

The complaint alleges that the labeling of the Stoned Wheat Thins implies to consumers that the Stoned Wheat Thins are made with stone-ground flour. It claims that the packaging reinforces the idea of a wholesome, natural product with graphics of a wheat field under a blue sky.

A consumer survey was conducted on behalf of the plaintiffs in this case in which 828 consumers were shown an image of Stoned Wheat Thins product box and asked to select the three main ingredients of the product. They were to select from a list that included the actual ingredients of the product plus “stone[-]ground wheat flour.”

The complaint says, “A substantial majority of respondents—80.1%—selected ‘stone[-]ground wheat flour’ as one of the three main ingredients of the Product, the highest percentage for all of the ingredients listed, and 62.9% of them indicated this factor would make them more likely to purchase the product.”

The complaint therefore alleges that the product’s labeling “is false, deceptive, and misleading…”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Red Oval Farms No Stone-Ground Flour in Stoned Wheat Thins Complaint

December 17, 2021

Mondelez International, Inc. offers three kinds of Stoned Wheat Thins under the brand Red Oval Farms. The complaint for this class action alleges that the name gives the impression that the wheat for the crackers is stone-ground, which it claims creates a superior flour. But the complaint claims that the crackers are not made of stone-ground flour, or even whole wheat flour, but of unbleached, enriched flour, or white flour.

Red Oval Farms No Stone-Ground Flour in Stoned Wheat Thins Complaint

Case Event History

Red Oval Farms No Stone-Ground Flour in Stoned Wheat Thins Complaint

December 17, 2021

Mondelez International, Inc. offers three kinds of Stoned Wheat Thins under the brand Red Oval Farms. The complaint for this class action alleges that the name gives the impression that the wheat for the crackers is stone-ground, which it claims creates a superior flour. But the complaint claims that the crackers are not made of stone-ground flour, or even whole wheat flour, but of unbleached, enriched flour, or white flour.

Red Oval Farms No Stone-Ground Flour in Stoned Wheat Thins Complaint
Tags: Deceptive Advertising, Deceptive Labels, Does Not Contain Implied Ingredients