Pret A Manger “Natural” Products Contain Synthetics Class Action

Consumers these days prefer natural products, with only natural ingredients, and they will pay more for them than for those with synthetic ingredients. The complaint for this class action, however, alleges that Pret A Manager (USA) Limited markets its food products, such as sandwiches and chips, as natural when they are not. The complaint alleges that the products “contain soya, a genetically modified organism (‘GMO’) as well as numerous other synthetic ingredients.”

The class is all consumers who bought the products anywhere in the US during the class period. A New York subclass has also been defined for those who bought the products in New York. The products at issue include the following:

Pret Salt & Vinegar Chips, Pret BBQ Chips, Pure Pret Ginger Beer, Pret Cheddar and Tomato Sandwich, Pret Balsamic Chicken & Avocado Sandwich, Pret California Club Sandwich, Pret Chicken & Bacon Sandwich, Pret Egg Salad & Arugula Sandwich, Pret Tuna Salad sandwich, Pret Turkey & Pesto Sandwich, Pret Chicken Caesar & Bacon on Artisan Sandwich, Pret Ham & Cheese Sandwich, Pret Bang Chicken Wrap, Pret Chicken Bacon & Ranch Wrap, Pret Chef’s Salad, Pret Chicken Caesar Salad, Pret’s Cuban Sandwich, Pret’s BBQ Pulled Pork Hot Wrap, Pret’s ham & Cheddar Grilled Cheese, Pret’s Blueberry Muffin, Pret’s Carrot Cake Cookie, Pret’s Chocolate Brownie Cookie, Pret’s Chocolate Chunk Cookie, Pret’s Chocolate Hazelnut Croissant, Pret’s Energy Bagel, and Pret’s Pan Au Chocolate

Pret A Manger’s logo incorporates the words “Organic Coffee, Natural Food.” Signs in its stores advertise “Freshly prepared, good, natural food.”

The complaint also claims that many of the product labels also say they are made with “natural ingredients.” As an example, the complaint shows an image of a sandwich, for which the packaging reads, “Lovingly handmade throughout the day (with amazing natural ingredients).”

The complaint alleges that these claims are “false, deceptive, and misleading.”

According to the complaint, certain Pret A Manger products include maltodextrin (Pret Salt & Vinegar Chips), citric acid (Pret Salt & Vinegar Chips, Pret BBQ Chips, Pure Pret Ginger Beer), lactic acid (Pret Salt & Vinegar Chips), and malic acid (Pret Salt & Vinegar Chips). All of these ingredients are considered synthetic.

The complaint alleges the sandwich bread used to make the sandwich products contains diacetyl tartaric acid esters of mono- and diglycerides, mono- and diglycerides of fatty acids, and ascorbic acid. The complaint says, “In 2018, [Pret A Manger] was censured by an advertising watchdog for advertising its Products as natural despite containing these ingredients, which … are synthetic and not natural.”

Furthermore, many products contain soya, which, the complaint says, “is known to be derived from GMOs and/or to be synthetically produced.” The complaint comments, “GMOs are not natural because they grow from seeds that have been modified in a laboratory.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Pret A Manger “Natural” Products Contain Synthetics Complaint

June 23, 2020

Consumers these days prefer natural products, with only natural ingredients, and they will pay more for them than for those with synthetic ingredients. The complaint for this class action, however, alleges that Pret A Manager (USA) Limited markets its food products, such as sandwiches and chips, as natural when they are not. The complaint alleges that the products “contain soya, a genetically modified organism (‘GMO’) as well as numerous other synthetic ingredients.”

Pret A Manger “Natural” Products Contain Synthetics Complaint

Case Event History

Pret A Manger “Natural” Products Contain Synthetics Complaint

June 23, 2020

Consumers these days prefer natural products, with only natural ingredients, and they will pay more for them than for those with synthetic ingredients. The complaint for this class action, however, alleges that Pret A Manager (USA) Limited markets its food products, such as sandwiches and chips, as natural when they are not. The complaint alleges that the products “contain soya, a genetically modified organism (‘GMO’) as well as numerous other synthetic ingredients.”

Pret A Manger “Natural” Products Contain Synthetics Complaint
Tags: All Natural Claims, Deceptive Advertising, Deceptive Labels