Palmer’s Products Against Stretch Marks Class Action

The complaint for this class action claims that ET Browne Drug Company sells three preparations that it markets as being able to prevent or reduce stretch marks. According to the complaint the products, or the ingredients in them, have been shown to be ineffective in various studies, but the company still markets the products with the same claims.

The class for this action is all persons in the US who bought the products, not for resale.

The complaint quotes the American Congress of Obstetricians and Gynecologists as saying that “although many creams, lotions, and oils on the market claim to prevent stretch marks, no proof exists that these treatments work.”

Nevertheless, ET Browne still claims that three of its products do that: Palmer’s Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, and Tummy Butter for Stretch Marks.

The complaint alleges, “Each of the Products contain[s] the same purported ‘active ingredients:” cocoa butter, Vitamin E, collagen, elastin, argan oil, and shea butter.”

The complaint cites a number of studies or articles that it alleges demonstrate that the products do not do what they claim to do, including the following:

A 2016 peer-reviewed article, on trials of Palmer’s Cocoa Butter cream: “There have been two randomized controlled trials, which have investigated the effects of cocoa butter vs. a placebo, for the prophylactic treatment [of stretch marks]. Both studies found that there were no significant differences between the creams.” Also, “Cocoa butter does not demonstrate efficacy for preventing [stretch marks] or reducing their severity.”

A 2008 peer-reviewed study: “This study confirms that the topical application of cocoa butter in an emollient during pregnancy does not reduce the likelihood of developing [stretch marks] or their severity…” Also, the study’s “findings do not support the use of cocoa butter lotion for the prevention of” stretch marks.

A 2009 peer-reviewed study in the International Journal of Gynecology and Obstetrics: [T]he use of cocoa butter was not associated with a decrease in the severity of” stretch marks.

A 2012 review of six trials of collagen and elastin for treating stretch marks: It “found that there was no statistically significant average difference in the development of stretch marks in women who received topical preparation with active ingredients compared to women who received a placebo or no treatment.”

The complaint alleges breach of express warranty, fraud, and violations of state laws on Deceptive Acts or Practices and False Advertising, among other things.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Palmer’s Products Against Stretch Marks Complaint

April 21, 2020

The complaint for this class action claims that ET Browne Drug Company sells three preparations that it markets as being able to prevent or reduce stretch marks. According to the complaint the products, or the ingredients in them, have been shown to be ineffective in various studies, but the company still markets the products with the same claims.

Palmer’s Products Against Stretch Marks Complaint

Case Event History

Palmer’s Products Against Stretch Marks Complaint

April 21, 2020

The complaint for this class action claims that ET Browne Drug Company sells three preparations that it markets as being able to prevent or reduce stretch marks. According to the complaint the products, or the ingredients in them, have been shown to be ineffective in various studies, but the company still markets the products with the same claims.

Palmer’s Products Against Stretch Marks Complaint
Tags: Deceptive Advertising, Deceptive Labels, Item Does Not Do What It Is Advertised to Do