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Nutrition Coalition Drug-Like Supplements Investigation

Have you bought supplements from Nutrition Coalition, Inc.?

Did you buy them because of the claims the company made about their abilities to prevent or cure diseases?

Unfortunately, according to the Food and Drug Administration (FDA), any substance that is intended to prevent, treat, or cure a disease is a drug. All drugs must be tested, approved, and regulated by the FDA.

In other words, Nutrition Coalition should not be marketing its supplements by assigning them drug-like abilities when they have not undergone the stringent testing of safety and effectiveness required by the FDA.

The FDA has written Nutrition Coalition a Warning Letter, requiring it to correct or remove drug-like statements the company makes about products, in its newsletters and on its websites www.nutritioncoalition.com and www.willardswater.com.

These are the products in question in this investigation:

  • Alpha-Lipoic Acid
  • Colostrum Alpha Whey III (Liquid)
  • Colloidal Silver
  • CoQ10
  • Curcumin
  • Echinacea Root
  • Liva-Vite
  • L-Carnitine
  • Milk Thistle
  • Selenium
  • Ultimate Willard’s Water Lotion with Goat’s Milk
  • Vinpocetine
  • Vitamin B Complex
  • Vitamin C
  • Vitamin D3
  • Vitamin E
  • Willard’s Water

The Warning Letter quotes the company’s statements, for example, these from Liva-Vite’s product page about the supplement’s ingredients:

  • “Milk thistle has been used for over 2,000 years for the treatment of liver and gallbladder disorders including hepatitis cirrhosis, jaundice and to protect against liver poisons…”
  • “[Beet Root] … has been shown to protect against both alcoholic and non-alcoholic fatty liver disease and to actually reduce fatty liver …”
  • “Uva Ursi … ‘useful for inflammatory disorders of the efferent urinary tract’ and … it is an effective antimicrobial agent against numerous bacteria and the yeast, ‘Candida albicans’.”

It also quotes from the company’s newsletter:

  • On Vitamin D: “Support for Vitamin D’s Colorectal Cancer Prevention Abilities (reduced risk by 40%)” and “may also … possibly reduce Breast Cancer risk by 90%[,] possibly Double the chance of surviving breast cancer[,] decrease risk of ALL cancers by 77% at just moderate levels…”
  • On CoQ10: That it has been “linked to preventing a variety of health problems including Cancers, Heart problems … Alzheimer’s …”
  • On curcumin: It “may help inhibit the accumulation of the components of the tangles and plaques that are linked to Alzheimer’s disease in the brains of Alzheimer’s patients, as well as breaking up already-existing plaques. Researchers concluded Curcumin … [i]s more effective at inhibiting the forming of protein fragments than many other potential Alzheimer’s treatments…”

Also, the FDA requires that the packaging for drugs must bear “adequate directions for use.” The FDA says that serious conditions (like Alzheimer’s or cancer) are “not amenable to self-diagnosis or treatment without the supervision of a licensed practitioner. Therefore, it is impossible to write adequate directions” that would allow laypersons to treat themselves safely.

If you bought any of the listed Nutrition Coalition products, we’d like to know whether you were influenced by the drug-like claims the company made for them. Fill out the form on this page and let us know about your experience.

Article Type: Investigation
Topic: Consumer
No case events.
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Drug-Like Claims