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Natrol Cognium Memory and Brain Health Claims California Class Action

This class action brings suit against Natrol, LLC for two of its products—Natrol Cognium Memory and Natrol Cognium Memory Extra Strength. The complaint alleges that the products’ active ingredient, silk protein hydrolysate, is no more effective at improving brain function than a sugar pill. It also denies that the product’s claims are “clinically proven.”

The class for this action is all people who bought Cognium Memory or Cognium Memory Extra Strength, for personal or household purposes, in California, within between the applicable statute of limitations and the date the class in this case is certified.

The Natrol Cognium Memory product contains 100 mg pills of “Cognium” and the Natrol Cognium Extra Strength product contains 200 mg pills of “Cognium.” They are advertised as helping users improve memory, recall, and brain health.

On the front of the package are the words, “Clinically Shown to Improve Memory and Recall.” On the side panel are the words, “Cognium Memory keeps your mind sharp and your memory strong.” Below that, it says, “Cognium Memory is powered by a natural protein from silkworm cocoons. It has been shown to be effective in healthy adults in multiple clinical trials.”

The complaint says, “[T]o deceptively imply scientific significance and credibility, the Cognium Products’ packaging also states that the Cognium Products contain the ‘#1 most clinically studied ingredient for memory.’”

But these advertising claims, the complaint alleges, “are provably false, misleading, and reasonably likely to deceive the public…” This is because “reliable scientific evidence, including expert opinion and scientific studies, shows that the so-called active ingredient in the Cognium Products, silk protein hydrolysate, is not more effective than a placebo at improving memory.”

According to the complaint, it is not even possible for silk protein hydrolysate to provide the benefits of memory and brain health that the Natrol Cognium products promise. This is because, the complaint alleges, the silk protein hydrolysate is digested in the gastrointestinal tract like any other protein.

The complaint claims that the silk protein hydrolysate is first broken down by the acid in the stomach and then by the liver. The complaint alleges that its expert has concluded that “Cognium cannot impact the brain because it does not absorb into the blood stream or cross the blood-brain barrier. Only if the active ingredient crossed the blood-brain barrier could it potentially cause any improvement whatsoever to brain performance.”

While Natrol says it has seven studies that support its claims, the complaint alleges that all of them “suffer from serious deficiencies” and do not support Natrol’s claims.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Natrol Cognium Memory and Brain Health Claims California Complaint

November 22, 2021

This class action brings suit against Natrol, LLC for two of its products—Natrol Cognium Memory and Natrol Cognium Memory Extra Strength. The complaint alleges that the products’ active ingredient, silk protein hydrolysate, is no more effective at improving brain function than a sugar pill. It also denies that the product’s claims are “clinically proven.”

Natrol Cognium Memory and Brain Health Claims California Complaint

Case Event History

Natrol Cognium Memory and Brain Health Claims California Complaint

November 22, 2021

This class action brings suit against Natrol, LLC for two of its products—Natrol Cognium Memory and Natrol Cognium Memory Extra Strength. The complaint alleges that the products’ active ingredient, silk protein hydrolysate, is no more effective at improving brain function than a sugar pill. It also denies that the product’s claims are “clinically proven.”

Natrol Cognium Memory and Brain Health Claims California Complaint
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Deceptive Labels, Item Does Not Do What It Is Advertised to Do