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Molekule PECO Air Purifier Unsubstantiated Claims Class Action

Molekule, Inc. makes air purifiers using a process called photo electrochemical oxidation (PECO) technology. It claims that its air purifiers and PECO technology are superior to the other most popular technology, high efficiency particulate air (HEPA). But the complaint claims that, contrary to the company’s advertising claims, the technology is not superior to HEPA and does not even work well.

Two classes have been defined for this action:

  • The New York Class is all persons in New York who bought the product during the applicable statutes of limitations.
  • The Consumer Fraud Multi-State Class is all persons in Iowa and Arkansas who bought the products during the applicable statutes of limitations.

According to the complaint, the company has raised almost $100 in venture capital (VC). It quotes a New York Magazine article as saying, “The brand was perfectly tailored to a certain type of consumer: It had groundbreaking technological claims, haute design, and a pile of VC cash to spend on Instagram ads. The company’s press team pitched tech sites and ‘high-value, low-risk targets’: Goop and parenting blogs.”

The complaint alleges that the PECO technology is Molekule’s main selling point. “However,” the complaint claims, “the Molekule products were found to be ineffective in purifying air by The Wirecutter, a popular consumer electronics review website.”

A 2019 test of forty-eight air purifiers by Consumer Reports ranked the Molekule device as third from the bottom.

The Nation Advertising Division (NAD) section of the Better Business Bureau (BBB) tested Molekule devices in 2019 as well. The complaint alleges NAD “determined that defendant’s claims related to (1) quantified pollution removal, (2) superiority of PECO compared to HEPA, and (3) allergy and asthma relief, were without support.” Also, it says, “NAD’s findings were almost all upheld on appeal in 2020.

But the complaint alleges that for years now, before these findings, Molekule flooded the market with its claims. Among them were the following:

  • “Our PECO technology completely destroys all pollutants, instead of just collection a few of them … Allergens, mold bacteria, VOCs, and viruses are all completely eliminated by Molekule.”
  • “Destroys 1 million allergans in 4 minutes”
  • “Welcome to a whole new air purification experience—unobtrusive, portable, and 100% effective.”
  • “Independent testing shows PECO Technology outperforms carbon filters and reduces VOCs to undetectable levels in just 90 Minutes.”

According to the complaint, HEPA filters claim to catch 99.97% of airborne particles of a small size, while Molukule claims 100% effectiveness.

The complaint provides a number of examples of testing that do not bear out the company’s claims.

For example, it points to a single study made for its bioaerosol elimination claims. The complaint claims that the test chamber was smaller than a room in which the Molekule product would actually be used and that the aerosols were put directly into the device, as a “single-pass” test. But, the complaint claims, “[e]ven under the tested conditions, the results did not show that 100% of the challenged bioaerosols were completely eliminated.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Molekule PECO Air Purifier Unsubstantiated Claims Complaint

September 5, 2021

Molekule, Inc. makes air purifiers using a process called photo electrochemical oxidation (PECO) technology. It claims that its air purifiers and PECO technology are superior to the other most popular technology, high efficiency particulate air (HEPA). But the complaint claims that, contrary to the company’s advertising claims, the technology is not superior to HEPA and does not even work well.

Molekule PECO Air Purifier Unsubstantiated Claims Complaint

Case Event History

Molekule PECO Air Purifier Unsubstantiated Claims Complaint

September 5, 2021

Molekule, Inc. makes air purifiers using a process called photo electrochemical oxidation (PECO) technology. It claims that its air purifiers and PECO technology are superior to the other most popular technology, high efficiency particulate air (HEPA). But the complaint claims that, contrary to the company’s advertising claims, the technology is not superior to HEPA and does not even work well.

Molekule PECO Air Purifier Unsubstantiated Claims Complaint
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Deceptive Labels, Item Does Not Do What It Is Advertised to Do, Negligent Misrepresentation