Molekule Air Purifier “Destroys” Impurities Deceptive Claims Class Action

Molekule, Inc. makes air purifiers under its Air brand. It claims that these instruments are superior to those that use HEPA filters and that they don’t simply collect impurities but “destroy” them. The complaint for this class action alleges that these claims are false or misleading and that the air purifiers do not do what Molekule claims they do.

The classes for this action include state classes for all purchasers of the product in New York and the other forty-nine states during the applicable statutes of limitations. A Nationwide Class may also be proposed.

According to the complaint, Molekule claims that its air purifiers will eliminate dust, pollen, and other air contaminants. It portrays the air purifiers, which use photoelectrochemical oxidation (PECO) filter technology as being superior to those that use High Efficiency Particulate Arresting (HEPA) technology.

Indoor air quality is important to many consumers, particularly those who have severe allergies or asthma. According to the complaint, Molekule “markets and sells the Products as being highly effective at combating indoor air pollution and improving indoor air quality, claiming that the air purifiers will completely eliminate indoor air pollution.”

For example, the complaint quotes Molekule’s website as saying, “Until now, purifiers have attempted to collect pollutants on filters where they can multiply and release back into the air. Forget the past. Destroy pollutants instead.”

The complaint also quotes the website as saying, “Finally, an air purifier that actually works … Until now, air purifiers have attempted to collect pollutants on filters where they can multiply and be released back into the air. Molekule’s revolutionary nanotechnology destroys pollutants at the molecular level.”

The complaint also reproduces a list that quantifies the pollutants that the purifiers “destroy,” including, for example, “Destroys 3.4 million ms2 viruses in 2 minutes[.]”

However, the complaint alleges that the air purifiers “do not remove impurities from the air to the extent advertised and fail to perform as represented.” It claims that “the branding, advertising and packaging of the Product is designed to—and does—deceive, mislead, and defraud consumers.”

The air purifiers are not cheap. The Molekule Air Purifier at issue in this case sells for around $799, excluding tax. According to the complaint, “The marketing of the Product as being able to e.g. [sic] ‘destroy’ pollutants and being of a higher quality than HEPA air purifiers has a material bearing on price or consumer acceptance of the Products because consumers are willing to pay more for such Products.”

The counts include negligent misrepresentation, breaches of warranties, and fraud, among other things.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Molekule Air Purifier “Destroys” Impurities Deceptive Claims Complaint

June 9, 2020

Molekule, Inc. makes air purifiers under its Air brand. It claims that these instruments are superior to those that use HEPA filters and that they don’t simply collect impurities but “destroy” them. The complaint for this class action alleges that these claims are false or misleading and that the air purifiers do not do what Molekule claims they do.

Molekule Air Purifier “Destroys” Impurities Deceptive Claims Complaint

Case Event History

Molekule Air Purifier “Destroys” Impurities Deceptive Claims Complaint

June 9, 2020

Molekule, Inc. makes air purifiers under its Air brand. It claims that these instruments are superior to those that use HEPA filters and that they don’t simply collect impurities but “destroy” them. The complaint for this class action alleges that these claims are false or misleading and that the air purifiers do not do what Molekule claims they do.

Molekule Air Purifier “Destroys” Impurities Deceptive Claims Complaint
Tags: Deceptive Advertising, Item Does Not Do What It Is Advertised to Do