L’Oréal Defective Pumps for Liquid Cosmetic Products California Class Action

L’Oréal makes liquid cosmetic products, among other things, and some of them come in bottles with manual pumps to dispense the liquids. Unfortunately, the complaint for this class action alleges that the “defective manual pumping bottles … fail to dispense significant, material amounts of the liquid products … in violation of state consumer protection and warranty laws.”

The complaint for this class action is all persons who bought one or more Liquid Cosmetics Products sold by L’Oréal in California.

The products at issue include the following:

  • L’Oréal Visible Lift Serum Absolute
  • L’Oréal Age Perfect Eye Renewal Eye Cream
  • L’Oréal Revitalift Bright Reveal Brightening Day Moisturizer
  • Maybelline Superstay Better Skin Skin-Transforming Foundation

The beginning of the complaint quotes a posting at the L’Oréal website, asking for help with a liquid foundation product: “I really like the product, but when I get to the ½ way mark, I can[’]t get it to come out. … I thought I could unscrew the top, but it doesn[’]t work that way. I enjoy wearing this foundation, but can’t afford to lose ½ a bottle every[ ]time…”

Some of the containers don’t hold much product. The complaint alleges, “L’Oréal’s Liquid Cosmetic Products are generally sold in containers containing one fluid ounce or less of product. [L’Oréal] packages and sells these products in containers made of glass that are sealed or otherwise designed to prevent consumers from opening them. L’Oréal further designed the products to be dispensed through manual pumps inserted into the sealed containers.”

The complaint alleges that the cosmetics break California law, because while they do state the amount of their contents, they do not tell consumers that they will not be able to use all of it because of the pumps. Laboratory tests have shown, the complaint says, that the bottles dispense between 43% and 81% of their contents.

The complaint claims, “This low dispensation rate deceives and damages consumers, who typically spend approximately $15 for the products, meaning that consumers may lose on the average $7 on each purchase because of L’Oréal’s defective and misleading packaging.”

When containers are opaque, customers can’t even tell how much product is left or whether it’s sticking to the sides of the bottles. The complaint claims that this is made worse by the fact that a very small amount of product is packaged in glass bottles, which are heavier than the amount of product enclosed.

When consumers post complaints about the pumps online, L’Oréal may respond with soothing but unhelpful messages, for example: “Thank you for sharing your thoughts with us. We are always looking for ways to improve our products and services. Your comments will be shared with our management team.” The company is therefore aware of the problem but has not made any changes to the pumps or packaging.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

L’Oréal Defective Pumps for Liquid Cosmetic Products California Complaint

March 12, 2020

L’Oréal makes liquid cosmetic products, among other things, and some of them come in bottles with manual pumps to dispense the liquids. Unfortunately, the complaint for this class action alleges that the “defective manual pumping bottles … fail to dispense significant, material amounts of the liquid products … in violation of state consumer protection and warranty laws.”

L’Oréal Defective Pumps for Liquid Cosmetic Products California Complaint

Case Event History

L’Oréal Defective Pumps for Liquid Cosmetic Products California Complaint

March 12, 2020

L’Oréal makes liquid cosmetic products, among other things, and some of them come in bottles with manual pumps to dispense the liquids. Unfortunately, the complaint for this class action alleges that the “defective manual pumping bottles … fail to dispense significant, material amounts of the liquid products … in violation of state consumer protection and warranty laws.”

L’Oréal Defective Pumps for Liquid Cosmetic Products California Complaint
Tags: Cosmetics, Defective Product, Packaging Will Not Give Access to All Product