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Lance Peanut Butter Crackers Whole Grain and Fiber Content Class Action

The complaint for this class action alleges, “The 2015-2020 Dietary Guidelines for Americans recommend that at least half of all grains eaten be whole grains.” The complaint for this class action alleges that Snyder’s-Lance, Inc. misleads consumers about its Lance Whole Grain Sandwich Crackers with Peanut Butter, giving consumers the impression the product contains more whole grain and fiber than it does.

Two classes have been proposed for this action:

  • The New York Class is all persons in New York who bought the products during the applicable statutes of limitations.
  • The Consumer Fraud Multi-State Class is all persons in Michigan, Iowa, Rhode Island, Georgia, North Dakota, Texas, New Mexico, Virginia, New Hampshire, South Dakota, and Oklahoma who bought the product during the applicable statutes of limitations.

The first page of the complaint shows an image of the product box and individual packaging. The individual packaging shows the claims “4g protein” and “11g whole grain.”

The complaint alleges, “Whole grains are nutritionally superior to non-whole grains because they include the entire grain seed, consisting of the endosperm, bran, and germ.” This is partly because “[t]he bran and germ contain important nutrients like fiber, vitamins, minerals, and antioxidants, such as iron, zinc, folate, magnesium, thiamin, niacin, selenium, riboflavin, manganese, copper, vitamin A, and vitamin B.”

The Dietary Guidelines recommend that a person get 48g of whole grains per day. The complaint also alleges that they should get 28g of fiber. According to the complaint, almost 75% of consumers who see a label claiming a food is whole grain will expect the food to be a good source of fiber, perhaps providing 10% of the daily value.

But the complaint reproduces the nutrition panel for the product, which says that a serving of the crackers provides only 2g of fiber, or 8% of the daily value. It also reproduces the ingredient panel, which shows whole grain flour as the first ingredient, but immediately followed by enriched flour.

The complaint alleges that the “11g whole grain” representation “does not tell consumers the percent of the grain that is refined compared to whole” nor does it compare it with the 48g of protein consumers are supposed to take in each day. The complaint suggests that the product contains “only a miniscule amount more of whole grain than refined grain…”

The complaint claims that the Food and Drug Administration (FDA) recommended that products that bear “unqualified whole grain claims or 100% whole grain claims not contain non-whole grains.”

According to the complaint, the highlighting of whole-grain content through the packaging claims misleads consumers “to expect a greater absolutely and relative amount of whole grains than they receive.”

The ingredient list also shows “Caramel Color.” The complaint alleges that this darkening color “contributes to consumers getting the misleading impression the Product contains more whole grains, relative to refined grains, than it does.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Lance Peanut Butter Crackers Whole Grain and Fiber Content Complaint

January 3, 2022

The complaint for this class action alleges, “The 2015-2020 Dietary Guidelines for Americans recommend that at least half of all grains eaten be whole grains.” The complaint for this class action alleges that Snyder’s-Lance, Inc. misleads consumers about its Lance Whole Grain Sandwich Crackers with Peanut Butter, giving consumers the impression the product contains more whole grain and fiber than it does.

Lance Peanut Butter Crackers Whole Grain and Fiber Content Complaint

Case Event History

Lance Peanut Butter Crackers Whole Grain and Fiber Content Complaint

January 3, 2022

The complaint for this class action alleges, “The 2015-2020 Dietary Guidelines for Americans recommend that at least half of all grains eaten be whole grains.” The complaint for this class action alleges that Snyder’s-Lance, Inc. misleads consumers about its Lance Whole Grain Sandwich Crackers with Peanut Butter, giving consumers the impression the product contains more whole grain and fiber than it does.

Lance Peanut Butter Crackers Whole Grain and Fiber Content Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels