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Kraft Heinz Class Action Alleges Food Products Not “Made in the U.S.A.”

This lawsuit alleges that the H.J. Heinz and Kraft Heinz Companies violated California’s consumer protection laws by labeling their products as “manufactured in the U.S.A.” when the products contained foreign components.

Pittsburgh based H.J. Heinz Company, L.P. manufactures and distributes Heinz Ketchup, condiments, dressings, sauces, soups, and dessert products.  The company was acquired by Berkshire Hathaway and 3G Capital in June 2013 and merged with the Kraft Foods Group, Inc. in 2015 to create the Kraft Heinz Company (KHC), the fifth largest food company in the world. The companies (Heinz) manufacture thousands of food products in plants on six continents and market the products in more than 200 countries and territories.

In November 2015, San Diego resident Suzanne Alaei paid $6.29 for a bottle of Heinz 57 that was advertised as “manufactured in U.S.A.”   On December 31, 2015, Alaei filed a class action lawsuit against Heinz claiming that the product was actually made and/or contained components made outside of the United States.  Alaei represents that when making the decision to purchase the products, she took into account the label that promoted the food items as made in America.  

Alaei claims that Heinz violated California laws which provide that it is unlawful for any person, firm, corporation or association to sell merchandise that is labeled as “Made in U.S.A.,” “Made in America, “ U.S.A.,” or similar words when the merchandise has been entirely or substantially made, manufactured, or produced outside of the United States. The unlawfully labeled consumable products are sold online and in various stores throughout the United States. According to the complaint, contrary to Heinz’ representation and in violation of California law, Heinz’ consumable products, including the specific product Alaei purchased, include foreign ingredients.

The complaint alleges that consumers are vulnerable to deceptive marketing of this type because they have limited knowledge of the components of the product and whether or not they are actually made in the U.S.A.  The complaint alleges many consumers purchase goods represented to be made in America because they believe they are buying a superior product while supporting American companies at the same time.

Alaei seeks certification of class of all persons within California who purchased one or more of the Heinz consumable consumer packaged good products regardless of brand under which Heinz marketed the product, that were advertised with “MFD. In U.S.A.” (or some derivative thereof), that were foreign-made and/or composed of foreign-made component parts, within the four years prior to complaint filing date. She seeks recovery for economic injury, an injunction for continuation of the wrongful conduct, attorney fees and expenses.  

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Kraft Heinz Complaint Alleges Food Products Not “Made in the U.S.A.”

December 31, 2015

The complaint for this lawsuit alleges that the H.J. Heinz and Kraft Heinz Companies violated California’s consumer protection laws by labeling their products as “manufactured in the U.S.A.” when the products contained foreign components.

heinz_made_in_america_complaint.pdf

Case Event History

Kraft Heinz Complaint Alleges Food Products Not “Made in the U.S.A.”

December 31, 2015

The complaint for this lawsuit alleges that the H.J. Heinz and Kraft Heinz Companies violated California’s consumer protection laws by labeling their products as “manufactured in the U.S.A.” when the products contained foreign components.

heinz_made_in_america_complaint.pdf
Tags: Deceptive Advertising, Deceptive Labels, Made In America Label