Kingsford Briquettes “100% Natural Hardwood” Claim Class Action

The Kingsford Products Company, LLC makes barbecue briquettes that are labeled as “100% Natural Hardwood Briquets” that deliver a “cleaner burn.” However, the complaint for this class action alleges that this is false and misleading, because the briquettes are neither “100% Natural” nor “”100% Natural Hardwood.” Even the “Cleaner Burn” claims are misleading, the complaint claims.

The class for this action is all those who bought the product in New York during the relevant statute of limitations.

The complaint alleges, “Though briquettes can be made with only natural ingredients, they typically contain additives like starch, limestone, sodium nitrate, and sodium tetraborate pentahydrate (borax).” These additives do things such as providing the right color and making the briquettes easier to light.

“A growing number of consumers prefer lump charcoal to briquettes[,]” the complaint claims, “because it does not contain fillers or additives, is more likely to be a natural product, burns hotter and lights faster than briquettes and produces a smaller amount of ash after burning out.”

Page 3 of the complaint shows an image of the Kingsford product bag, with its prominent “100% Natural Hardwood” claim.

Consumers expect a product that is advertised as being “100% Natural” to contain only substances that come from nature and that have not been subjected to chemical processes which might alter their character and nature, says the complaint. But the Kingsford product contains synthetic substances, such as borax.

Furthermore, even if the promise is read as being “100% Natural Hardwood,” the complaint says this is not true either, “because it contains wood scraps including between 3 and 8 percent sawdust, instead of only hardwood, which is the source for lump charcoal.”

As to the “Cleaner Burn” claim, it is shown on the front of the bag under a green flame, giving consumers the impression that the product is beneficial or less harmful to the environment compared to other barbecue fire sources. However, next to the promise is a tiny asterisk. The asterisk leads to a note in a very tiny font at the bottom of the bag, saying, “Compared to Kingsford Original Charcoal.”

In fact, the complaint alleges that the product provides a burn that is less clean than other barbecue fire options: “[N]umerous studies have shown that briquettes like the Product produce higher levels of carbon dioxide than lump charcoal and propane and are thus more harmful to the environment and cannot be said to result in a ‘cleaner burn’ than any similar fire source.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Kingsford Briquettes “100% Natural Hardwood” Claims Complaint

February 2, 2021

The Kingsford Products Company, LLC makes barbecue briquettes that are labeled as “100% Natural Hardwood Briquets” that deliver a “cleaner burn.” However, the complaint for this class action alleges that this is false and misleading, because the briquettes are neither “100% Natural” nor “”100% Natural Hardwood.” Even the “Cleaner Burn” claims are misleading, the complaint claims.

Kingsford Briquettes “100% Natural Hardwood” Claims Complaint

Case Event History

Kingsford Briquettes “100% Natural Hardwood” Claims Complaint

February 2, 2021

The Kingsford Products Company, LLC makes barbecue briquettes that are labeled as “100% Natural Hardwood Briquets” that deliver a “cleaner burn.” However, the complaint for this class action alleges that this is false and misleading, because the briquettes are neither “100% Natural” nor “”100% Natural Hardwood.” Even the “Cleaner Burn” claims are misleading, the complaint claims.

Kingsford Briquettes “100% Natural Hardwood” Claims Complaint
Tags: All Natural Claims, Deceptive Advertising, Deceptive Labels, Item Does Not Do What It Is Advertised to Do