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King’s Hawaiian Sweet Rolls Not Made in Hawaii Class Action

The complaint for this class action alleges that, these days, consumers demand authenticity even more than quality. The complaint alleges that King’s Hawaiian Bakery West, Inc. gives consumers the impression that its Hawaiian Sweet Rolls are made in Hawaii, when in reality they are made in California.

Two classes have been defined for this case:

  • The California Class is all those living in California who bought the product, for personal or household consumption and use, since June 3, 2015.
  • The New York Class is all those living in New York who bought the product, for personal or household consumption and use, since June 3, 2015.

Hawaiian sweet breads originated with Portuguese immigrants in Hawaii in the 1800s who worked on pineapple and sugarcane plantations. Hawaiian Sweet Breads, the complaint says, are made with sugar, pineapple juice, and honey, with all three ingredients originally from Hawaii; they were traditionally baked in a Portuguese forno, or oven.

Many other companies sell Hawaiian sweet rolls or breads, but the complaint alleges that consumers do not mistake those as being made in Hawaii. King’s, on the other hand, has certain elements in its packaging and advertising that do lead consumers to think its Hawaiian rolls are made in Hawaii.

First, the complaint points to the crown shape on the front of the package, which it says “is evocative of a pineapple’s crown and reflects the connection between pineapple juice and Hawaiian sweet bread.” Inside the crown shape are the words “Hilo, Hawaii.” The package also says “Hawaiian Sweet Rolls” and “Est. 1950.” The complaint claims, “The impression received by consumers is that since 1950, the Product has been made in Hilo, Hawaii.”

The idea of Hawaiian origins is reinforced on King’s website: The complaint shows a banner that says, “FREE standard mainland shipping on orders over $30.” Another page says, “Visit Us Online. Send Aloha anytime! We will gift box and ship bread and other Hawaiian items anywhere in the mainland United States.” In Hawaii, which is located on islands in the middle of the Pacific Ocean, “the mainland” refers to the contiguous 48 continental US states; the word makes no sense outside of this context.

Page 12 offers a photo of a float that King’s has put in the Macy’s Thanksgiving Day Parade—another connection with Hawaii, with Hawaiian motifs, including large tropical flowers, palm trees, and a representation of a volcano with streams of molten lava flowing down its sides. The float is called “The Aloha Spirit.”

However, the complaint alleges that the product is actually made in California. On the back are the words “Manufactured by” and an address in Torrance, California. Furthermore, it says that the sweet rolls “lack[] the Hawaiian ingredients associated with original Hawaiian sweet breads—pineapple juice, sugar, and honey—grown and harvested in Hawaii.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

King’s Hawaiian Sweet Rolls Not Made in Hawaii Complaint

June 11, 2021

The complaint for this class action alleges that, these days, consumers demand authenticity even more than quality. The complaint alleges that King’s Hawaiian Bakery West, Inc. gives consumers the impression that its Hawaiian Sweet Rolls are made in Hawaii, when in reality they are made in California.

King’s Hawaiian Sweet Rolls Not Made in Hawaii Complaint

Case Event History

King’s Hawaiian Sweet Rolls Not Made in Hawaii Complaint

June 11, 2021

The complaint for this class action alleges that, these days, consumers demand authenticity even more than quality. The complaint alleges that King’s Hawaiian Bakery West, Inc. gives consumers the impression that its Hawaiian Sweet Rolls are made in Hawaii, when in reality they are made in California.

King’s Hawaiian Sweet Rolls Not Made in Hawaii Complaint
Tags: Deceptive Advertising, Deceptive Labels, Place of origin