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Kashi “Ripe Strawberry” Soft-Baked Breakfast Bars Illinois Class Action

Kashi Sales, LLC make Kashi brand Soft-Baked Breakfast Bars in a Ripe Strawberry flavor. The complaint for this class action alleges that the product’s “strawberry” filling is composed mostly of pear and apple ingredients rather than strawberries and thus cannot provide the health benefits of a product made with strawberries.

The class for this action is all those who live in Illinois and bought the product during the applicable statute of limitations.

The first page of the complaint shows an image of the front of the breakfast bar box, with the words “Ripe Strawberry” prominently in the middle. Below, in smaller type, are the words, “3g Fiber,” “Made with Wildflower Honey,” and “10g Whole Grains.”

On the next page is an image of the back of the box, with an image of ripe strawberries. A text block begins, “These bars were made for you with love. …. Love for simple ingredients like strawberries and whole grains…”

The complaint alleges that people are snacking more and eating full meals less often. It quotes one company website as saying, “[A]s snacking increases, so too does the focus on healthy products and ingredients.”

The complaint also claims that consumers want “healthy indulgence” from a snack, that is, “a treat with all the flavor and taste desired, without the guilt of eating something ‘bad’ for you,” which the complaint claims consumers get when they eat something with “ingredients known to confer positive health benefits.”

According to WebMD, the complaint alleges, strawberries “protect your heart, increase HDL (good) cholesterol, lower your blood pressure, and guard against cancer.” The complaint claims that the benefits are so great because strawberries are one of the [most] nutrient dense of all fruits[,]” containing significant amounts of vitamin C and antioxidants.

But are the breakfast bars filled with strawberries? The complaint says no: “The Product is unable to confer any of the health-related benefits because it has [fewer] strawberries than it purports to.”

How do we know this? The complaint reproduces the ingredient panel for the bars. The first ingredient is “Strawberry filling” which in turn is made from “pear juice concentrate, tapioca syrup, cane sugar, apple powder, strawberry puree concentrate” and other ingredients. The presence of pear juice concentrate and apple powder indicates the filling has more of these ingredients than of strawberry puree, and more tapioca syrup and sugar as well.

The complaint alleges, “The Product’s name—“Ripe Strawberry…” … and pictures of fresh, ripe strawberries—is misleading because it gives consumers the impression it contains more strawberries than it does.”

Also misleading, the complaint says, is the claim to contain wildflower honey, as the product contains more sugar than honey.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Kashi “Ripe Strawberry” Soft-Baked Breakfast Bars Illinois Complaint

May 2, 2021

Kashi Sales, LLC make Kashi brand Soft-Baked Breakfast Bars in a Ripe Strawberry flavor. The complaint for this class action alleges that the product’s “strawberry” filling is composed mostly of pear and apple ingredients rather than strawberries and thus cannot provide the health benefits of a product made with strawberries.

Kashi “Ripe Strawberry” Soft-Baked Breakfast Bars Illinois Complaint

Case Event History

Kashi “Ripe Strawberry” Soft-Baked Breakfast Bars Illinois Complaint

May 2, 2021

Kashi Sales, LLC make Kashi brand Soft-Baked Breakfast Bars in a Ripe Strawberry flavor. The complaint for this class action alleges that the product’s “strawberry” filling is composed mostly of pear and apple ingredients rather than strawberries and thus cannot provide the health benefits of a product made with strawberries.

Kashi “Ripe Strawberry” Soft-Baked Breakfast Bars Illinois Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels