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Kashi “Ripe Strawberry” Bars Contain Mostly Pears and Apples Class Action

Kashi Sales, LLC sells Kashi Ripe Strawberry Soft Baked Breakfast Bars. But the complaint for this class action alleges that this product is misleadingly marketed to give the impression that the fruit filling is made predominantly from strawberries and that wildflower honey is the main sweetener.

Two classes have been defined for this action:

  • The New York Class is all persons in New York who bought the product during the applicable statute of limitations.
  • The Consumer Fraud Multi-State Class is all persons in Montana, Virginia, Delaware, and Kansas who bought the product during the applicable statute of limitations.

Pages 1 and 2 of the complaint show the front and back of the box for the product.

The front shows the words, “Ripe Strawberry,” “3 g Fiber*,” “Made with Wildflower Honey,” and “10g whole grains,” on a background of various shades of red. Also shown is an image of one of the bars, with a dark-red filling.

The back has a similar red background, images of two whole strawberries and a few oats, and the words “Simply Delicious” and “Delightfully Nutritious.” Also show is a paragraph saying, “These bars were made for you with love. Love for delicious snacks that high five your taste buds. Love for simple ingredients, like strawberries and whole grains. And love for our farmers, our community, and our planet…”

The complaint alleges, “The representations are misleading because they give consumers the impression the fruit filling contains a greater relative and absolute amount of strawberry and honey ingredients than it does.”

Strawberries are desirable ingredients, which WebMD says “protect your heart, increase HDL (good) cholesterol, lower your blood pressure, and guard against cancer.” The complaint alleges that strawberries are one of the most nutrient dense of all fruits, providing high levels of vitamin C, flavonoids, and other healthy substances. These substances are only found in the actual fruit; they are not found in strawberry flavoring. Strawberries are more expensive than other fruits, like apples and pears.

Page 6 of the complaint reproduces the ingredient panel. This shows “pear concentrate” and “apple powder” listed before “strawberry puree concentrate.” After this are listed “natural flavors, elderberry juice concentrate for color.”

The complaint alleges, “The Product’s name of ‘Ripe Strawberry—Soft-Baked Breakfast Bars[]’ is false, misleading, and deceptive because it contains a de minimis amount of strawberries, and the fruit filling is mainly pear and apple ingredients.”

Also, the complaint alleges that the mention of honey on the front label “conveys that honey is the exclusive, primary and/or most significant sweetener in the Product.” But this is not true, the complaint claims, because “the Product is sweetened primarily with sugar and contains only a miniscule amount of honey.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Kashi “Ripe Strawberry” Bars Contain Mostly Pears and Apples Complaint

November 21, 2021

Kashi Sales, LLC sells Kashi Ripe Strawberry Soft Baked Breakfast Bars. But the complaint for this class action alleges that this product is misleadingly marketed to give the impression that the fruit filling is made predominantly from strawberries and that wildflower honey is the main sweetener.

Kashi “Ripe Strawberry” Bars Contain Mostly Pears and Apples Complaint

Case Event History

Kashi “Ripe Strawberry” Bars Contain Mostly Pears and Apples Complaint

November 21, 2021

Kashi Sales, LLC sells Kashi Ripe Strawberry Soft Baked Breakfast Bars. But the complaint for this class action alleges that this product is misleadingly marketed to give the impression that the fruit filling is made predominantly from strawberries and that wildflower honey is the main sweetener.

Kashi “Ripe Strawberry” Bars Contain Mostly Pears and Apples Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels