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Icelandic Provisions Skyr Is Not Made in Iceland PA and NY Class Action

Skyr is a traditional, high-protein Icelandic dairy product that can be considered a “fresh sour milk cheese” similar to curd cheese but eaten like yogurt. The complaint for this class action alleges that Icelandic Provisions, Inc., which makes skyr, misleads consumers to think that its skyr is made in Iceland, when it is actually made in the US.

The class for this action is all those who bought the product during the applicable statutes of limitations who live in Pennsylvania or New York.

Many consumers nowadays want “authentic” foods and drinks. As examples, the complaint names Scotch whiskey from Scotland, maple syrup from Vermont, or certain kinds of tomatoes from Italy. For such products, the complaint claims, consumers are willing to pay more.

The complaint points to two possible reasons for this: “(1) an expectation that a product made in the location where it was first developed will be higher quality than elsewhere and (2) a desire to support and maintain local traditions and cultures at the expense of large-scale production by international conglomerates.”

A carton of the skyr at issue is depicted on page 2 of the complaint. The carton shows the words, “Traditional Icelandic Skyr” and “Icelandic provisions,” along with images of the countryside, including snow-covered mountains in the distance.

Where is the skyr made? In upstate New York.

According to the complaint, “Vikings originally brought skyr to Iceland from Norway and it was a critical food to sustain Icelandic settlers living just below the Arctic Circle.” Yogurts may be made with a single cup of milk, the complaint says, but “a cup of skyr requires four cups.”

Skyr has some advantages over yogurt: it is very close to being fat free, has around a third less sugar than some other yogurts, and is high in protein. “Skyr also contains unique probiotics,” the complaint says, “which are thought to be a result of the Icelandic dairy cows that produce the milk used as the raw material.”

The complaint alleges that the carton’s side panel contains a paragraph with the title, “Made with Original Skyr Cultures,” which reads, in part, “Our Skyr was developed with Iceland’s oldest farmer-owned dairy. It is the only Skyr available in the US that contains Icelandic Heirloom Skyr Cultures that Icelanders have been enjoying for centuries.”

According to the complaint, the statement “Made with Original Skyr Cultures” leads consumers to expect that the product was made in Iceland.

Furthermore, the front page of the website for the product contains the words, in large letters, “Halló from Iceland!” over an Arctic tundra background.

While the product was “[d]eveloped in partnership with MS Iceland Dairies, Reykjavic, ISL” the complaint contends that this is offered only to bolster the impression it was made in Iceland.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Icelandic Provisions Skyr Is Not Made in Iceland PA and NY Complaint

February 23, 2021

Skyr is a traditional, high-protein Icelandic dairy product that can be considered a “fresh sour milk cheese” similar to curd cheese but eaten like yogurt. The complaint for this class action alleges that Icelandic Provisions, Inc., which makes skyr, misleads consumers to think that its skyr is made in Iceland, when it is actually made in the US.

Icelandic Provisions Skyr Is Not Made in Iceland PA and NY Complaint

Case Event History

Icelandic Provisions Skyr Is Not Made in Iceland PA and NY Complaint

February 23, 2021

Skyr is a traditional, high-protein Icelandic dairy product that can be considered a “fresh sour milk cheese” similar to curd cheese but eaten like yogurt. The complaint for this class action alleges that Icelandic Provisions, Inc., which makes skyr, misleads consumers to think that its skyr is made in Iceland, when it is actually made in the US.

Icelandic Provisions Skyr Is Not Made in Iceland PA and NY Complaint
Tags: Country of Origin, Deceptive Advertising, Deceptive Labels