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Haagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars Illinois Class Action

Dreyer’s Grand Ice Cream, Inc. makes Haagen-Dazs Vanilla Milk Chocolate Almond ice cream bars that it claims are “dipped in rich milk chocolate.” The box shows an ice cream bar with a nutty brown coating shattered into pieces at the top, with images of chunks of chocolate, a vanilla flower, and an almond. But the complaint for this class action alleges that the ice cream bars are not coated with real chocolate.

The class for this action is all Illinois residents who bought the product during the applicable statute of limitations.

The complaint quotes another panel of the box: “Madagascar vanilla, rich milk chocolate and toasted California almonds make this unmatched icon legendary.”

The process of making chocolate begins with fermenting, roasting and shelling cacao beans, to obtain cacao nibs. Chocolate makers grind the nibs to make cocoa mass or chocolate liquor, to which dairy, sweeteners, or flavors may be added.

The complaint alleges that definitions form boundaries around words which may include as well as exclude: “In the context of chocolate, all definitions universally exclude fats from sources other than cacao ingredients, namely, vegetable fats (oils).”

The complaint alleges that manufacturers who intend to defraud customers by adulterating or putting cheaper ingredients into chocolate tend to use starches and vegetable fats. But consumers want real chocolate, made from cacao beans, the complaint contends. It makes several allegations, comparing the two:

  • Cacao ingredients are more expensive and desirable.
  • They give a greater feeling of satiety than vegetable oils.
  • The tastes are different. Chocolate made from cocoa butter has a creamy, smooth taste, while the additional of vegetable oils give it an oily mouthfeel and waxy taste.
  • Chocolate has more health benefits, offering flavonoids that may help the heart and arteries, while vegetable oils may have what the complaint calls “artery-clogging trans-fats and saturated fats…”
  • Chocolate is a natural product, the complaint says, while vegetable oils “are made through synthetic means.”
  • Unfortunately, the “chocolate” in the Vanilla Milk Chocolate Almond ice cream bars contains vegetable oils. The complaint reproduces the ingredient panel from the product. This now calls the coating “Milk Chocolate and Vegetable Oil Coating” and shows that it contains both “Milk Chocolate” and “Coconut Oil.”

The complaint alleges that the ingredient panel admits that what the maker calls a “Milk Chocolate” coating on the front of the box is actually a “Milk Chocolate and Vegetable Oil Coating.”

The complaint alleges, “Based on industry specifications for ‘compound coatings’ and evaluation of the saturated fat and cholesterol content listed on the Nutrition Facts, the amount of coconut oil is estimated at approximately twenty percent.”

According to the complaint, “The Product is sold for a price premium compared to other similar products, approximately $6.59 for a pack of three bars…, a higher price than it would otherwise be sold for, absent the misleading representations and omissions.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Haagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars Illinois Complaint

July 18, 2021

Dreyer’s Grand Ice Cream, Inc. makes Haagen-Dazs Vanilla Milk Chocolate Almond ice cream bars that it claims are “dipped in rich milk chocolate.” The box shows an ice cream bar with a nutty brown coating shattered into pieces at the top, with images of chunks of chocolate, a vanilla flower, and an almond. But the complaint for this class action alleges that the ice cream bars are not coated with real chocolate.

Haagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars Illinois Complaint

Case Event History

Haagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars Illinois Complaint

July 18, 2021

Dreyer’s Grand Ice Cream, Inc. makes Haagen-Dazs Vanilla Milk Chocolate Almond ice cream bars that it claims are “dipped in rich milk chocolate.” The box shows an ice cream bar with a nutty brown coating shattered into pieces at the top, with images of chunks of chocolate, a vanilla flower, and an almond. But the complaint for this class action alleges that the ice cream bars are not coated with real chocolate.

Haagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars Illinois Complaint
Tags: Contains Too Little of Featured Ingredients, Deceptive Advertising, Deceptive Labels, Does Not Contain Implied Ingredients