Google Website Misleading Claims for Pine-Sol Cleaner Class Action

The coronavirus still provides a potentially fatal threat to Americans, and household cleaners with germ-killing abilities have become an important part of limiting its spread. This class action takes issue with claims for Pine-Sol Multi Surface Cleaner. However, the complaint names as defendants not the makers of the cleaner but Alphabet, Inc., Google, Inc., and Google, LLC, because of the appearance and repeating of the claims on Google’s shopping website.

The class for this action is all persons in the US who bought the product between June 16, 2017 and the dissemination of the Notice in this case to the class.

The website in question is part of Google’s main website and it is sometimes knowing as “Google Buys” or “Google Shopping.” The complaint alleges that Google receives revenue from every purchase of an item on the website, adding, “The greater the number of sales of a product on the Google Website, the greater the revenues and profits realized by [the companies].”

The plaintiff in this case, Judith Golditch, bought the product in question—a two-pack of 100 fluid ounce bottles of Pine-Sol Multi Surface Cleaner—from the Google website on March 4, 2020.

At that time, the complaint says, “the Google Website depicted the front portion of the
Product label which contained a representation in prominent print as follows: ‘Kills 99.9% of Germs.’” Also at that time, the complaint alleges, the website contained (presumably as part of its product information), the phrase “Kills 99.9% germs at home and work.”

However, the complaint alleges that “there are no reliable studies that support” this claim.

“On information and belief,” the complaint claims, “the Product does not kill a variety of germs and/or bacteria including certain germs/bacteria that cause a variety of diseases … including certain strains of influenza, Ebola, and norovirus.” In fact, the complaint claims, the product does not kill 99.9% of all germs.

The complaint alleges, “reasonable consumers are led to believe that proper use of the Product will prevent the Diseases and will kill at least 99.9% of all germs that cause all illnesses in human beings.”

According to the complaint, each of these representations “is harmful, deceptive and misleading to consumers and other purchasers because it gives the misleading impression that using the Product will prevent … SARS Covid-2, the illness caused by the Covid-19 virus…”

Each “allows [the companies] to unlawfully increase their revenues and profits derived from sales of the Product” and each “gives [the companies] a competitive edge over many competing products including, by example, competitive products that expressly state that the product is effective in reducing and/or killing only a limited number [of] and/or specified germs.”

The counts include untrue and misleading advertising, under Massachusetts state law, and unjust enrichment.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Google Website Misleading Claims for Pine-Sol Cleaner Complaint

June 16, 2020

The coronavirus still provides a potentially fatal threat to Americans, and household cleaners with germ-killing abilities have become an important part of limiting its spread. This class action takes issue with claims for Pine-Sol Multi Surface Cleaner. However, the complaint names as defendants not the makers of the cleaner but Alphabet, Inc., Google, Inc., and Google, LLC, because of the appearance and repeating of the claims on Google’s shopping website.

Google Website Misleading Claims for Pine-Sol Cleaner Complaint

Case Event History

Google Website Misleading Claims for Pine-Sol Cleaner Complaint

June 16, 2020

The coronavirus still provides a potentially fatal threat to Americans, and household cleaners with germ-killing abilities have become an important part of limiting its spread. This class action takes issue with claims for Pine-Sol Multi Surface Cleaner. However, the complaint names as defendants not the makers of the cleaner but Alphabet, Inc., Google, Inc., and Google, LLC, because of the appearance and repeating of the claims on Google’s shopping website.

Google Website Misleading Claims for Pine-Sol Cleaner Complaint
Tags: Deceptive Advertising, Item Does Not Do What It Is Advertised to Do