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GoodBelly Probiotic JuiceDrinks “Healthy” Advertising California Class Action

GoodBelly Probiotic JuiceDrinks, made by NextFoods, Inc., claim to promote “overall health,” “overall wellness,” and “digestive health.” But the complaint for this class action alleges that these statements are false and misleading, because the drinks’ high sugar content increases the risk of contracting a number of diseases and also is associate with “increased all-cause mortality.”

The class for this action is all persons in California who, between August 13, 2017 and the time the class is notified in this case, bought and of the JuiceDrinks, for personal or household use and not for resale. The JuiceDrinks include at least the following flavors:

  • Tropical Green
  • Blueberry Acai
  • Pomegranate Blackberry
  • Mango
  • Cranberry Watermelon
  • Strawberry Banana
  • Raspberry Blackberry
  • Orange
  • Peach Mango Orange

NextFoods, the complaint claims, “was started in late 2006, with the promise that its products would have ‘scientifically substantiated health benefits combined with the goodness and responsibility of health, natural foods.’”

It makes a number of statements or promises on its bottles, which are quoted in the complaint:

  • “Reboot your belly, then make GoodBelly your daily drink to keep your GoodHealth going.”
  • “We dig science. LP299V is naturally occurring in the human gut. It has been studied more than 2 decades and has numerous research trials to show that it may help promote healthy digestion and overall wellness[.]”
  • “GoodBelly Probiotics is a delicious blend of fruit juices and a daily dose of probiotic cultures created to naturally renew your digestive health, right where your overall health gets started—in your belly[.]”

The complaint quotes a Nielsen 2015 Global Health & Wellness Survey as finding that “88% of those polled are willing to pay more for healthier foods.”

But the complaint alleges that these health-oriented statements are “false and misleading in light of the JuiceDrinks’ high sugar content, since consuming fruit juices like the JuiceDrinks increases the risk of metabolic disease, cardiovascular disease, type 2 diabetes, and liver disease, and is further associated with increased all-cause mortality.”

Most of the body of the complaint is comprised of sections that discuss each of these problems individually, citing studies and statistics regarding the increased risks to people who consume certain amounts of sugar-sweetened beverages.

According to the complaint, each 8-ounce serving of the JuiceDrinks contains anywhere between 9 and 21 grams of free sugar.

The complaint charges, “Because scientific evidence demonstrates that, due to its high sugar content, juice consumption is associated with” the above list of diseases, “NextFoods’ representations that the JuiceDrinks promote ‘overall health’ and ‘GoodHealth’ [and] are healthy, are false, or at least highly misleading.” It contends that NextFoods omits important information about fruit juices and disease.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

GoodBelly Probiotic JuiceDrinks “Healthy” Advertising California Complaint

August 13, 2021

GoodBelly Probiotic JuiceDrinks, made by NextFoods, Inc., claim to promote “overall health,” “overall wellness,” and “digestive health.” But the complaint for this class action alleges that these statements are false and misleading, because the drinks’ high sugar content increases the risk of contracting a number of diseases and also is associate with “increased all-cause mortality.”

GoodBelly Probiotic JuiceDrinks “Healthy” Advertising California Complaint

Case Event History

GoodBelly Probiotic JuiceDrinks “Healthy” Advertising California Complaint

August 13, 2021

GoodBelly Probiotic JuiceDrinks, made by NextFoods, Inc., claim to promote “overall health,” “overall wellness,” and “digestive health.” But the complaint for this class action alleges that these statements are false and misleading, because the drinks’ high sugar content increases the risk of contracting a number of diseases and also is associate with “increased all-cause mortality.”

GoodBelly Probiotic JuiceDrinks “Healthy” Advertising California Complaint
Tags: Deceptive Advertising, Deceptive Labels, False Health Claims, Hiding Sugar