Gold Crown Natural Supplements Drug-Like Claims Investigation

Do Gold Crown Natural Products supplements actually help prevent or cure conditions like Alzheimer’s, cancer, and diabetes? 

Have you bought any of these products based on any of these drug-like claims? 

There’s a problem: Substances that are advertised to prevent, treat, or cure diseases are considered to be drugs. They must be approved and regulated by the Food and Drug Administration (FDA), and before they are marketed across state lines, they must undergo rigorous testing to prove that they are safe and effective for persons with the conditions they are intended to treat. 

These are the products at issue in this investigation:

  • New Ultra Colostrum
  • Melatonin with Valerian
  • Anamu & Llanten
  • Circulation Max

The FDA has been cracking down on companies that make drug-like claims for their products. Recently, it sent out a Warning Letter to Gold Crown Natural Products, along with letters to a number of other supplement makers. The letter warned the company that it may not make drug-like claims for its products or for the individual ingredients in the products.

To make its point, the letter quotes from the company’s statements on its website. For example, here are some of what Gold Crown says about its New Ultra Colostrum:

  • “Colostrum is a powerful anti-inflammatory compound, which can significantly benefit arthritis sufferers.”
  • “The lactoferrin included in the New Ultra Colostrum has been shown in some tests to help the human body’s immune system fight cancer.”
  • “Colostrum supplements bought from Gold Crown Natural Products also has benefits for patients suffering from Alzheimer’s disease.”
  • “[T]he number of diseases that colostrum cures has remained appropriately high. From chronic fatigue to dieabtes [sic] to lupus and hemorrhoids, colostrum has been effectively accepted to be a major healer in the history of natural foods. This has been aided by its ability to satisfactorily provide treatments to various forms of complex diseases including other chronic and drug resistant diseases.”

Another problem is that the FDA requires drugs to be labeled with “adequate directions for use.” However, the letter says, “New Ultra Colostrum, Melatonin with Valerian, Anamu & Llanten, and Circulation Max are intended for treatment of one or more diseases that are not amenable to self-diagnosis or treatment without the supervision of a licensed practitioner.” It is therefore not possible to provide adequate directions for use. (This is why many drugs are available only by prescription.)

The Warning Letter requires that the company make changes to its website and other materials and report back in fifteen business days. 
But what about the consumers who have been buying these products all along based on these claims? Is a class action needed to reimburse them because of the claims this company should never have made?

If you bought any of the listed Gold Crown products, we’d like to know whether you were influenced by the drug-like claims the company made for them. Fill out the form on this page and let us know about your experience.

Article Type: Investigation
Topic: Consumer
No case events.
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Drug-Like Claims