Gerber Good Start Grow Stage 3 Formula Difference from Infants Formula Class Action

Gerber makes a milk-based toddler formula called Gerber Good Start Grow Stage 3, a toddler transition formula, also labeled “Toddler Drink, Milk Based Powder.” The complaint alleges that this formula’s name is deceptive and misleading for a number of reasons, in part because it does not make clear how it differs from its infant formula, “Infant Formula with Iron, Milk Based Powder.”

The class for this action is all those who live in New York and bought the product during the applicable statutes of limitations.

The complaint alleges that the similar product names “gives caregivers of young children the false impression that the [toddler formula] is nutritionally appropriate for children of the targeted age group—between twelve and twenty-four months—and implies that and young toddlers have identical nutrient requirements.”

The toddler product has another problem. The complaint says, “Contrary to the recommended nutritional needs of children in this age range, the product contains 15 grams of added sugar.” The sugars are identified on the ingredient panel as “Corn Maltodextrin” (which is a form of corn syrup) and “Sugar.” In fact, the Corn Maltodextrin is the second ingredient listed, after only Nonfat Dry Milk.

Also, the complaint says, in comparison with whole cow’s milk, the Toddler Formula has less protein, less fat, and more sugar/carbohydrates.

Furthermore, a chart in the complaint shows that the Gerber formula is significantly more expensive than whole cow’s milk. One of the comparison prices is 29 cents for eight ounces of whole cow’s milk versus $1.17 for eight ounces of the Gerber toddler formula.

According to the complaint, public health research indicates that transition formulas keep toddlers on “expensive, re-branded, infant formula instead of actually transitioning infants to cow’s milk, water, and other healthy foods. Also, it alleges, the similar labeling of the infant and toddler formulas encourages “ill-advised nutritional purchasing decisions.”

More specifically, the complaint claims, “70% of persons surveyed believe transition formulas like Gerber Good Start Grow Stage 3 is a suitable drink for toddlers, despite expert recommendations that they offer ‘no unique nutritional value beyond what could be achieved through a nutritionally adequate diet; furthermore, they contribute added sugars to the diet.”

The complaint alleges that the value of the toddler formula was “materially less than its value as represented by” Gerber.

The complaint concludes that the “branding and packaging of the Product is designed to—and does—deceive, mislead, and defraud” consumers.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Gerber Good Start Grow Stage 3 Formula Difference from Infants Formula Complaint

November 15, 2020

Gerber makes a milk-based toddler formula called Gerber Good Start Grow Stage 3, a toddler transition formula, also labeled “Toddler Drink, Milk Based Powder.” The complaint alleges that this formula’s name is deceptive and misleading for a number of reasons, in part because it does not make clear how it differs from its infant formula, “Infant Formula with Iron, Milk Based Powder.”

Gerber Good Start Grow Stage 3 Formula Difference from Infants Formula Complaint

Case Event History

Gerber Good Start Grow Stage 3 Formula Difference from Infants Formula Complaint

November 15, 2020

Gerber makes a milk-based toddler formula called Gerber Good Start Grow Stage 3, a toddler transition formula, also labeled “Toddler Drink, Milk Based Powder.” The complaint alleges that this formula’s name is deceptive and misleading for a number of reasons, in part because it does not make clear how it differs from its infant formula, “Infant Formula with Iron, Milk Based Powder.”

Gerber Good Start Grow Stage 3 Formula Difference from Infants Formula Complaint
Tags: Deceptive Advertising, Deceptive Labels, Toddler Formula