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Genius Caffeine Extended Release Caffeine Supplement Claims Class Action

The Genius Brand specializes in nootropics—supplements that it claims improve the functioning of the brain. This class action brings suit against the company in reference to its Genius Caffeine Extended Release Caffeine. The company claims that this is an extended release product that is superior to regular-release caffeine supplements, but the complaint alleges that it has no greater effect than regular-release caffeine supplements.

The class for this action is all persons in the US who bought the product (presumably during the applicable statute of limitations). It also proposes a subclass for those who bought the product in New York state.

The complaint states, “Caffeine supplements are coffee in pill form.”

Regular-release supplements deliver their caffeine effects immediately, while extended-release pills are supposed to deliver the effects over a longer period of time. Genius advertises its extended-release supplement as being superior to regular-release products.

The company claims, “Through a sustained release, microencapsulation technique, Genius Caffeine provides true sustained energy that stimulates thermogenesis, accelerating the rate at which your body burns calories[.]”

But the complaint alleges that this statement is false. It claims, “A peer-reviewed study has found no difference between extended-release or sustained[-]release caffeine pills, like the Product, and regular-release caffeine supplements.”

The complaint quotes other claims the company makes for the product, on the bottle, its website, and its Amazon page:

  • It is “different than every other caffeine pill on the market because it’s sustain[-]release, ultra-pure trademarked NewCaff…”
  • It “provides true sustained energy, increasing metabolism and fat loss with an ultra-pure version of trademarked NewCaff caffeine. Genius Caffein takes maximum advantage of an innovative controlled-release, micro-encapsulation technique, providing a caffeine pill unlike any other on the market.”
  • It “promotes thermogenesis, which accelerates the rate at which your body burns calories. It helps to suppress appetite for extended periods while increasing resting metabolism and fat loss.”
  • It also claims to provide “All Day Focus & Energy.”

In fact, the complaint claims, the company charges more for its Genius Caffeine pills than other companies charge for their regular-release pills, calculating a per-pill price of fifteen cents as compared to another product sold at a per-pill price of four cents.

The peer-reviewed study the complaint refers to appeared in the Journal of Sports Science and Medicine, under the title, “Effects of Time-Release Caffeine Containing Supplement on Metabolic Rate, Glycerol Concentration and Performance.”

The complaint quotes it as saying that “the efficacy of time-release caffeine capsules appears to be no different than regular-release caffeine capsules.” Furthermore, the study took “metabolic and cardiovascular measures over a period of eight hours, such as resting energy expenditure.” The complaint says the study found that the caffeine pills tested did not change the metabolic measures.

The counts include breach of express warranty, negligent misrepresentation, and fraud, among other things.

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Genius Caffeine Extended Release Caffeine Supplement Claims Complaint

September 9, 2021

The Genius Brand specializes in nootropics—supplements that it claims improve the functioning of the brain. This class action brings suit against the company in reference to its Genius Caffeine Extended Release Caffeine. The company claims that this is an extended release product that is superior to regular-release caffeine supplements, but the complaint alleges that it has no greater effect than regular-release caffeine supplements.

Genius Caffeine Extended Release Caffeine Supplement Claims Complaint

Case Event History

Genius Caffeine Extended Release Caffeine Supplement Claims Complaint

September 9, 2021

The Genius Brand specializes in nootropics—supplements that it claims improve the functioning of the brain. This class action brings suit against the company in reference to its Genius Caffeine Extended Release Caffeine. The company claims that this is an extended release product that is superior to regular-release caffeine supplements, but the complaint alleges that it has no greater effect than regular-release caffeine supplements.

Genius Caffeine Extended Release Caffeine Supplement Claims Complaint
Tags: Claims Unsupported By Scientific Evidence, Deceptive Advertising, Deceptive Labels