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Game of Thrones Conquest In-App Fake “Sales” Class Action

The enormously popular mobile app Game of Thrones Conquest (GOTC) is an offering from Warner Bros. Entertainment, Inc. It has earning Warner Bros. millions via in-app purchases players can use to increase their abilities in the game. But the complaint for this class action alleges that the company induces players to buy at times through the advertising of false former prices, leading them to believe that they must act immediately to get special sale prices.

The Nationwide Class for this action is all persons in the US, within the applicable statute of limitations, who bought False Gold Strikethrough Packs or False Sale Packs, and/or such subclasses as the court may deem appropriate.

In addition, Washington, Arizona, and New Hampshire Classes have also been defined for those living in those states.

Players of GOTC have paid Warner Bros. some $750 million since the game originated in 2017 by offering them in-app purchases. These “microtransactions,” the complaint says, allow them to raise their playing abilities by buying in-game gold, building material, crafting material, armor, and other items that cost anywhere from 99 cents to $99.

However, the complaint alleges that the company deceived players by pretending to offer limited-time bonuses or sales. These were offered in various ways, the complaint says—by listing a “former” price with a strikethrough, with statements like “Limited Time! 2000% Bonus Gold!” or “Black Friday Sale!”

These were used, the complaint alleges, “to trick consumers into believing they were benefitting from limited-time promotions that substantially increased the value of their in-game purchases, especially in relation to purchases made by competing players.” However, the complaint alleges that the original prices quoted were invented.

In fact, the complaint alleges, “at no point … were those in-game items ever actually offered at a non-discounted price—i.e., without their ‘limited time’ bonuses. In other words, Warner Bros. never sold these items at their ‘original’ price.” According to the complaint, in these “sales,” players bought items at the prices they would always have had to pay for them.

The Federal Trade Commission (FTC), as quoted in the complaint, calls this kind of false reference pricing deceptive: “If … the former price being advertised is not bona fide but fictitious—for example, where an artificial, inflated price was established for the purpose of enabling the subsequent offer of a larger reduction—the ‘bargain’ being advertised is a false one; the purchaser is not receiving the unusual value he expects.”

California has an even more specific law on reference prices. The complaint quotes it as saying that the purported former price must have been “the prevailing market price” during the three months before the advertisement of the sale price, or unless the date of this former price is clearly stated in the advertisement.

The advertising of the false “former” prices, the complaint alleges, is “false, deceptive, misleading, and unlawful.”

Article Type: Lawsuit
Topic: Consumer

Most Recent Case Event

Game of Thrones Conquest In-App Fake “Sales” Complaint

February 24, 2022

The enormously popular mobile app Game of Thrones Conquest (GOTC) is an offering from Warner Bros. Entertainment, Inc. It has earning Warner Bros. millions via in-app purchases players can use to increase their abilities in the game. But the complaint for this class action alleges that the company induces players to buy at times through the advertising of false former prices, leading them to believe that they must act immediately to get special sale prices.

Game of Thrones Conquest In-App Fake “Sales” Complaint

Case Event History

Game of Thrones Conquest In-App Fake “Sales” Complaint

February 24, 2022

The enormously popular mobile app Game of Thrones Conquest (GOTC) is an offering from Warner Bros. Entertainment, Inc. It has earning Warner Bros. millions via in-app purchases players can use to increase their abilities in the game. But the complaint for this class action alleges that the company induces players to buy at times through the advertising of false former prices, leading them to believe that they must act immediately to get special sale prices.

Game of Thrones Conquest In-App Fake “Sales” Complaint
Tags: Deceptive Advertising, Deceptive Discount Offers, False Reference Pricing