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Flo Health Sharing Private Information with Advertisers Class Action

This class action alleges that Flo Health, Inc. promised to protect the private information of users of its Flo Period and Ovulation Tracker app and then did anything but that. The complaint alleges that the company “tracked, collected, and shared” her private information with “dozens of third parties … for targeted advertising and other commercial exploitation, in direct violation of California state laws and without limiting what these companies could do with users’ information.”

The Nationwide Class for this action is all persons living in the US who used the Flo app. A California Subclass has also been defined for those living in California.

The Flo app has millions of users who enter their private information, in hopes that they will get help with ovulation, pregnancy, and childbirth. It has had more than 16 million downloads in the US and more than 150 million worldwide. The complaint alleges that the collection of data begins as soon as the user downloads the app and opens it.

Among the information the user is asked to enter are location information, weight, body temperature, menstrual cycle dates, symptoms related to the cycle, sexual activities, and information about personal life.

The complaint alleges, “When a user is enaged in the Flo App every action on the device the user is using is linked to a unique and persistent identifier that constructs a profile of the user on that mobile device.”

Built into the app, the complaint claims, is a third-party code: an advertiser software development kit (SDK): “In the case of an advertising SDK, the creator of the SDK will embed its SDK code into the underlying code of the app itself, collect personal information to serve behavioral advertisements, and then pay the app developer based on the number of ads shown.”

According to the complaint, users’ data has been shared with Google, its marketing service Fabric, Facebook, its Facebook Analytics tool, AppsFlyer, and Flurry. No limitations are put on the companies’ use of the information.

The Wall Street Journal reported on the problem in an article published on February 22, 2019. The complaint says it “reported that it was able to intercept unencrypted identifying health information transmitted by the Flo App to Facebook. The report found that this information included a unique advertising identifier, the user’s intention to get pregnant, and … when the user was having her period.”

The Federal Trade Commission (FTC) then issued a complaint to Flo Health, which the complaint says “advis[ed] that it had reason to believe that [Flo Health] had violated the provisions of the Federal Trade Commission Act.” It claimed that Flo Health was violating the terms of its own privacy policy.

Article Type: Lawsuit
Topic: Privacy

Most Recent Case Event

Flo Health Sharing Private Information with Advertisers Complaint

March 2, 2021

This class action alleges that Flo Health, Inc. promised to protect the private information of users of its Flo Period and Ovulation Tracker app and then did anything but that. The complaint alleges that the company “tracked, collected, and shared” her private information with “dozens of third parties … for targeted advertising and other commercial exploitation, in direct violation of California state laws and without limiting what these companies could do with users’ information.”

Flo Health Sharing Private Information with Advertisers Complaint

Case Event History

Flo Health Sharing Private Information with Advertisers Complaint

March 2, 2021

This class action alleges that Flo Health, Inc. promised to protect the private information of users of its Flo Period and Ovulation Tracker app and then did anything but that. The complaint alleges that the company “tracked, collected, and shared” her private information with “dozens of third parties … for targeted advertising and other commercial exploitation, in direct violation of California state laws and without limiting what these companies could do with users’ information.”

Flo Health Sharing Private Information with Advertisers Complaint
Tags: Exposing Private Information, Sharing Personal Information with Third Parties, Your Privacy